Co-Founder

6 days ago

Mumbai, India Alepaa Lifestyle Full time

Role: Co-Founder (With Investments) – Growth, Marketing & B2B (Remote)This is a core founding role where you will operate as the growth engine of Alepaa .GTM, Growth & MarketingDevelop and execute Alepaa’s Go-To-Market strategyLead digital marketing, content direction, and brand storytellingBuild and scale online presence and communityRun growth experiments, campaigns, and audience funnelsExpand our reach across India and international craft-focused marketsBuild Alepaa’s identity as a premium cultural-fashion brandB2B & Institutional PartnershipsCreate partnerships with boutiques, premium retailers, export houses, and designersIdentify global retail markets with high cultural-fashion demandBuild collaboration pipelines with brands, influencers, and cultural organizationsManage outreach, negotiation, and long-term relationship developmentBusiness Development & ExpansionIdentify growth opportunities in new markets and categoriesDevelop sales channels beyond D2C (B2B, bulk orders, international buyers)Build scalable processes for revenue expansionLead discussions with stakeholders, partners, and strategic collaborators✔️ Who We’re Looking For1–4 years in growth marketing, business development, or D2C brand scalingExperience in fashion, lifestyle, D2C, or startup environments (preferred)Strong understanding of digital marketing + brand buildingEntrepreneurial mindset with comfort in building from scratchSomeone who appreciates culture-driven products and premium craftsmanshipA person who wants ownership , not just a roleWork ModeFully Remote , flexible, outcome-driven, founder-style culture.Founder StructureThis is a founder-track role , structured with:Equity participation based on role, contribution, and long-term involvementCapital participation (optional and milestone-based) — aligned with standard founder practices and meant for individuals who want deeper ownershipShared decision-making power across brand, business, and expansionEquity + Compensation StructureEquity Offered: 5–10% (based on contribution and responsibilities)Vesting: 3 years | Cliff: 6 months0% equity if leaving before 6 months50% vests in the first 18 monthsRemaining 50% vests quarterly over the next 18 monthsImportant:There is NO salary until either:1️⃣ Alepaa reaches ₹1 Cr in annual revenue , OR2️⃣ We raise our next funding round (VC/Angel)This is a true founder-level, ownership-driven opportunity.If you’re someone who wants to co-create a premium cultural-fashion brand from Bihar with global ambitions , and you resonate with the idea of blending heritage, sustainability, and modern luxury , then Alepaa is a rare and powerful opportunity.Kindly Email to explore the co-founder journey with us.

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