Growth Marketing Manager

2 weeks ago

Bengaluru, India Livspace Full time

ABOUT US


Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.


The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.


The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.


Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.


Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit:


Looking for Head - Marketing Automation & Retention Marketing who will own marketing technology stack and work closely with marketing, sales, product and data teams to plan and deliver ideas that drive customer acquisition, solution adoption and customer retention. With a strong understanding of best practices of marketing automation tools and communication channels, you will help improve conversions at every stage of customer funnel via lead nurturing after finding gaps on analysing data.


Job Responsibilities


You will own SEO as a channel and will work with the agency and product team to

execute on-page & off-page SEO activities.


Key Responsibility Area:


1- SEO efforts in-house, working closely with the product & Content team to take up Technical,

On-Page and Off-Page SEO activities and content marketing.

2- In-depth experience with web analytics tools like Google Analytics with Google Search Console,

Keyword planning tools, Semrush, ASO, etc.

3- Drive Organic growth Strategy for enhancing Organic Traffic and meeting business goals and

monitor/report.

4- Develop a strategy for link-building campaigns and improve the referral traffic and domain

authority of the site.

5- Drive end-to-end Technical Seo strategies (XML sitemaps, 301-redirects, canonical tags, URL

structures, website hierarchy, etc) and on-page optimization ( On-page SEO (meta-tag optimization,

content optimization on category pages, blog content strategy)

6- Ability to guide content writers to create a compelling and high-quality website/linkable content,

including blog posts and page descriptions and Drive strategy regarding external content creation to drive channels (Youtube video, Quora, etc)

7- Lead & review technical SEO issues and recommend fixes and work with the tech team to take

them to closures. Performing periodic technical audits on the website/pages, making short and

long-term technical SEO strategy recommendations in terms of (Mobile friendly UI/UX), page speed, CVW (core web vitals), etc.

8- Drive off-page strategy (deciding content topics, prioritising categories for backlinks, analysis of

off-page domains)

9- Competition Analysis: Manage / Perform competition analysis to enhance rankings and organic

traffic and Reporting: Monitor and administer web analytics.


Skills And Expertise


1. Working experience of minimum 2+ years in Search Engine Optimization (SEO)

2. Knowledge of tools like Google Analytics, Google Webmaster, Ahrefs, SEMRush, etc.

3. Prior experience in technical SEO and working with Product and Engineering teams

4. Should have worked on multiple big sites for SEO and helped in the development of their

SEO strategy and implementation.

5. Proven track record of increasing traffic and conversion rates in the previous role.

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