Softura | Senior Email Marketing Executive

2 weeks ago

chennai, India Softura Full time

As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.


Key Responsibilities:

  • Assist in the strategizing and execution of email marketing campaigns, including drafting emails, managing lists, scheduling, and sending emails.
  • Work closely with the marketing team to segment lists and personalize emails to increase engagement and conversion rates.
  • Monitor and report on the performance of email marketing campaigns, providing insights and recommendations for improvement.
  • Conduct A/B testing on various email campaigns to optimize performance.
  • Ensure all email campaigns comply with current email best practices, strategies, and regulations (e.g., GDPR).
  • Collaborate with the content and design teams to create compelling email content and visuals.
  • Assist in managing the email marketing calendar and ensuring timely execution of campaigns.
  • Stay updated on the latest trends and technologies in email marketing and suggest innovative ideas to improve email marketing efforts.


Qualifications:

  • Bachelors/Masters degree in Marketing, Communications, or a related field.
  • 5-7 years of experience in email marketing, CRM, or digital marketing, with a proven track record of managing successful email campaigns.
  • Strong understanding of email marketing concepts, metrics, and best practices.
  • Proficient in analytics tools (e.g., Google Analytics) and comfortable with data analysis to drive campaign strategy.
  • Familiarity with email marketing tools (e.g., Zoho, HubSpot, ZoomInfo, Dynamics CRM)
  • Excellent written communication and copywriting skills along with ability to use AI tools like ChatGPT to derive basic content ideas.
  • 360 Marketing campaign awareness and knowledge about Linkedin platform and campaigns (desired skill)
  • Ability to analyze data and derive insights to improve campaign performance.
  • Highly organized with attention to detail and the ability to manage multiple projects simultaneously.
  • Good team mentoring and management skills
  • Creative thinker with a willingness to learn and adapt.
  • Team player with excellent interpersonal skills.
  • Proficiency in utilizing Marketing Automation Platforms such as HubSpot, Zoho, MailChimp, SendinBlue.
  • Enhanced data management abilities to ensure clean and accurate lists.

  • Softura | Senior Email Marketing Executive

    2 weeks ago

    chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Softura | Senior Email Marketing Executive

    2 weeks ago

    chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing. Key...

  • Senior Email Marketing Executive

    1 week ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Senior email marketing executive

    2 weeks ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing. Key...

  • Senior email marketing executive

    1 week ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Senior Email Marketing Executive

    1 week ago

    chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Senior Email Marketing Executive

    2 weeks ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Senior Email Marketing Executive

    2 weeks ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Senior Email Marketing Executive

    1 week ago

    Chennai, India Softura Full time

    As a Sr. Email Marketing Executive/Lead, you will play a crucial role in the strategy execution of our email marketing campaigns, from conception to analysis to drive lead generation. This role is perfect for someone who is creative, analytical, has good team mentoring/ management skills, and eager to learn and grow in the field of digital marketing.Key...

  • Graphic Designer

    6 months ago

    Chennai, Tamil Nadu, India Softura Full time

    **Experience**: 1 to 2 Years **Work Location**: Chennai **No. of** **Positions**: 1 **Industry Type**: Information Technology and Services; Computer Software **Responsibilities**: - Generate and execute creative ideas for both digital and traditional media channels. - Work closely with team members to grasp the essence of design briefs. - Design and...

  • Email Marketing

    2 months ago

    Chennai, India Orange Digital Marketing Full time

    Job Description:We are looking for enthusiastic and creative Email Marketing Specialists to join our team. This role is ideal for freshers who are interested in exploring the world of digital marketing and email campaigns.Responsibilities:Assist in creating and executing email marketing campaigns.Develop engaging content for email newsletters and promotional...

  • Email Marketing Specialist Role

    2 weeks ago

    Chennai, Tamil Nadu, India Orange Digital Marketing Full time

    At Orange Digital Marketing, we're on the lookout for a skilled Email Marketing Specialist to help us craft and execute compelling email campaigns.As an ideal candidate, you'll possess strong written and verbal communication skills, with proficiency in English being essential.You'll work closely with our marketing and design teams to ensure brand...

  • Senior Email Marketing Specialist

    3 weeks ago

    Chennai, Tamil Nadu, India FXCM Full time

    Job Title: Senior Email Marketing SpecialistTradu seeks a highly skilled Senior Email Marketing Specialist to develop and implement a global customer engagement strategy. The ideal candidate will have a strong background in email marketing, with experience in campaign planning, execution, and analysis.Plan and execute CRM campaigns in conjunction with the...

  • Email Marketing Specialist

    4 weeks ago

    Chennai, Tamil Nadu, India Celexsa Technologies Full time

    About the Role:We are seeking a skilled Email Marketing Specialist to join our team at Celexsa Technologies. The ideal candidate will have a proven track record of generating new sales opportunities and leads through effective email marketing campaigns.Key Responsibilities:Design and implement email templates that drive engagement and conversion.Develop and...

  • Junior Marketing Executive

    6 months ago

    Chennai, Tamil Nadu, India Softura Full time

    **Department**: Digital Marketing **Experience**: Entry-Level **Location**: Chennai **Job Overview**: - We are looking for an enthusiastic **Junior Marketing Executive** to join our vibrant digital marketing team. This entry-level position is suited for individuals who are self-starters, innovative, and possess a natural flair for - out-of-the-box...

  • Email Marketing Specialist

    4 weeks ago

    Chennai, Tamil Nadu, India Celexsa Technologies Full time

    About the Role We are seeking a highly skilled Email Marketing Specialist to join our team at Celexsa Technologies. The ideal candidate will have a proven track record in generating new sales opportunities and leads through effective email marketing campaigns. Key Responsibilities Design and implement email marketing campaigns to target prospective accounts...

  • Senior Associate, Email Marketing Specialist

    2 weeks ago

    Chennai, India Athenahealth Full time

    Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Position Summary: Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. We are looking for a Salesforce Marketing Cloud Email Senior Associate to join the...

  • Senior Associate Email Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Athenahealth Full time

    Job SummaryWe are seeking a highly skilled Senior Associate, Email Marketing Specialist to join our Marketing Automation COE (Center of Excellence) team. This individual will be responsible for planning, crafting, and deploying complex nurture journeys in SFMC that align with business objectives and drive awareness, demand generation, and sales acceleration...

  • Senior Associate, Email Marketing Specialist

    1 month ago

    Chennai, Tamil Nadu, India Athenahealth Full time

    About the Role:We are seeking a highly skilled Senior Associate, Email Marketing Specialist to join our Marketing Automation COE (Center of Excellence). As a key member of our team, you will be responsible for planning, crafting, and deploying complex nurture journeys in SFMC that align with business objectives.Key Responsibilities:Understand the market...

  • Email Marketing Specialist

    4 weeks ago

    Chennai, Tamil Nadu, India Elite Elevators Full time

    Email Marketing Manager RoleAt Elite Elevators, we're seeking an Email Marketing Manager to oversee and execute email marketing strategies that drive business growth and customer engagement. Key responsibilities include:Planning and implementing email campaigns that align with company goalsManaging subscriber databases and creating engaging newsletters that...