Growth Lead

1 week ago

Bengaluru, India Wisemonk Full time
Growth LeadWisemonk, a market leading EOR India SaaS platform targeted at US companies, is seeking a creative and strategic Growth Lead to drive our marketing initiatives and establish our brand presence in the market.About UsWisemonk simplifies the process of hiring and managing employees in India for US companies through our cutting-edge Employer of Record (EOR) SaaS platform. We're looking for a talented Growth Lead to help us grow our user base and establish our position as a thought leader in the EOR space.Job OverviewAs our Growth Lead, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and support business growth. Your primary focus will be on creating high-quality content and effectively distributing it across various channels.Key ResponsibilitiesDevelop and implement a content-driven marketing strategy aligned with our business objectivesCreate and manage high-quality content including blog posts, whitepapers, case studies, and ebooksDesign and produce lead magnets and downloadable resources to attract potential clientsEstablish and maintain partnerships with industry influencers, media outlets, and relevant organizationsManage our social media presence across platforms, ensuring consistent brand messaging and engagementDevelop and execute email marketing campaigns to nurture leads and retain customersImplement and manage a referral program to leverage our existing customer baseCollaborate with the sales team to create marketing materials that support the sales processAnalyze marketing performance metrics and optimize strategies based on data-driven insightsStay up-to-date with EOR industry trends and incorporate them into our content strategyManage the marketing budget and allocate resources effectivelyRequirementsUpto 2 years of experience in B2B SaaS marketing, preferably in the HR tech or Fintech spaceProven track record of developing and executing successful content marketing strategiesExcellent writing and editing skills with the ability to create compelling, SEO-optimized contentStrong understanding of digital marketing channels and best practicesExperience with marketing automation tools, CRM systems, and analytics platformsFamiliarity with design tools for creating visually appealing content and marketing materialsKnowledge of SEO principles and experience in improving search rankingsUnderstanding of the US business landscape and the challenges of international hiringKey AttributesCreative thinker with the ability to generate innovative marketing ideasData-driven decision-maker with strong analytical skillsExcellent project management skills and ability to handle multiple initiatives simultaneouslyAdaptable and comfortable working in a fast-paced startup environmentStrong interpersonal skills with the ability to collaborate across teams and with external partnersSelf-motivated with a growth mindset and willingness to experiment with new marketing approachesWhat We OfferOpportunity to shape the marketing strategy of a promising EOR SaaS startupCompetitive salary and performance-based incentivesAutonomy to implement creative marketing initiativesChance to work with cutting-edge technology in the rapidly growing EOR industryPotential for rapid career growth as the company scalesIf you're a passionate marketer with a flair for creating impactful content and a desire to build a brand from the ground up, we want to hear from you. Join Wisemonk and help us revolutionize the EOR industry through innovative marketing strategiesTo apply, please send your resume, a brief cover letter explaining your approach to content-driven marketing, and examples of successful marketing campaigns or content pieces you've created. We look forward to seeing how you can contribute to our growth story.

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