Head of Brand Marketing

3 weeks ago

Bengaluru, India Furlenco Full time

About Furlenco

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back.

All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We have launched our offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites

Check out our People website to see what it’s like to work here at Furlenco


Join Us as Our Brand Head: Lead, Create, Inspire

Are you a visionary marketer with a knack for storytelling, an eye for detail, and a passion for building iconic brands? We’re on the hunt for a Brand Head to helm our Brand Marketing team and bring bold ideas to life.


If you have a sense of aesthetics and a love for great copy and witty communication, this is your opportunity to take full ownership of a brand with endless possibilities. With a blank canvas waiting for your creativity, you’ll have the freedom to shape a brand that stands out in the crowd. As part of our core team, you’ll work closely with brilliant minds both inside and outside the organization to execute a brand strategy that leaves a lasting impact.


What You’ll Do:

Own the Vision

  • Take charge of the brand marketing calendar , ensuring every quarter and year aligns with big-picture business goals.
  • Craft and execute creative strategies that amplify brand awareness and spark excitement.
  • Liaison with teams to understand the communication mandate for both online and offline initiatives, including app/website, email, SMS, push notifications, ads, and physical stores.

Build Iconic Campaigns

  • Dream up, design, and deliver integrated marketing campaigns that are as impactful as they are memorable.
  • Lead photo/video shoots , collaborations , activations , and media interventions that turn heads.
  • Write campaign briefs and define deliverables that bring clarity to communication objectives.

Create & Innovate

  • Inspire and guide the creative team to develop cutting-edge content—think visuals, videos, and storytelling that captivate.
  • Ensure every piece of content—whether on social media, websites, or physical stores—delivers a consistent and compelling brand message.

Collaborate Like a Pro

  • Partner with internal teams (cross-functionally) and external agencies to bring campaigns to life , on time and in line with the vision.
  • Work hand-in-hand with cross-functional teams (product, sales, and digital marketing) to ensure the brand voice echoes through every channel.

Measure What Matters

  • Define KPIs , track campaign success, and analyze performance with a laser focus on results.
  • Present insights and recommendations that continuously elevate the brand’s impact.

Be a Thought Leader

  • Stay ahead of the curve by keeping an eye on industry trends , consumer behaviors , and competitive landscapes .
  • Champion innovation and elevate the brand’s market presence with bold, data-driven decisions.

Own the Resources

  • Take charge of the creative budget , ensuring every rupee is spent to maximize ROI and deliver stellar results.


Why This Role is Made for You:

  • You’ll be the master of your domain, steering the brand strategy and bringing your creative vision to life.
  • We give you the canvas—how you paint it is up to you. Dream big and execute fearlessly.
  • This isn’t just another job; it’s your chance to create something truly iconic and unforgettable.
  • Work with a team that thrives on ideas, creativity, and collaboration. Together, we’ll achieve greatness.
  • If you love solving problems, thinking on your feet, and turning challenges into opportunities, you’ll feel right at home.


What We’re Looking For:

You’re someone who blends creativity with strategy, leadership with collaboration, and bold thinking with flawless execution. With your expertise, the brand will soar to new heights—and we can’t wait to see how far we’ll go together.


Ready to lead the way? Let’s create something extraordinary. Apply now


Why Join Furlenco?

  • Comprehensive support for your health, mental well-being, and life milestones.
  • Hybrid work options and a culture that champions work-life balance.
  • Learning programs and career mobility to help you thrive.
  • Celebrate wins with robust peer-to-peer recognition and awards.
  • Discounts on Furlenco services and vibrant employee engagement activities.

Join us to build, live, and grow in a company that truly cares

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