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Search Engine Optimization Executive

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pune, India Transparency Market Research Full time
Position: Senior SEO (APAC/US Shift)
Job Location: Pune
Experience: 1-3 years
Educational Qualification: B.Sc / BCA / B.E. / B.Tech
Key Responsibilities
· Conduct keyword research and selection for pay-per-click campaigns and SEO projects
· Ensure websites are filled with optimal keywords
· Improve a company's organic search results
· Implement strategies for increasing site ranking
· Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques and trends
· Perform ongoing keyword discovery, expansion and optimization
· Working with the development teams to improve site structure, optimize page layout, and indexing and rankings
· Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations
· Research and analyse competitor advertising links
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Communication Skills
· Strong oral and written communication skills
· Knowledge of online marketing and search engine optimization
· Knowledge and experience with HTML and Excel will be preferred
· Ability to manage details, overall flexibility and efficient work habits
· Experience in Google Webmaster Tools, Google Analytics preferred