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Senior Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India ANSATA - Professional Audio Full time

Senior Marketing Specialist

Position Overview:

As a Senior Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies that drive brand awareness, engagement, and growth. You will work closely with the different departments to execute campaigns, analyze performance, and support various marketing initiatives. This is an excellent opportunity for someone passionate about marketing, eager to learn, and ready to make a significant impact.

Key Responsibilities:

  • Plan, develop, and execute integrated marketing campaigns across offline and online channels.
  • Strengthen brand visibility on-ground by identifying and executing branding opportunities at industry events, partner locations, and relevant public spaces.
  • Manage and grow our offline presence through regular interaction with channel partners, organizing BTL activities, and ensuring consistent branding across all touchpoints.
  • Coordinate with internal teams and external vendors to ensure the timely rollout of offline campaigns, such as trade shows, product launches, dealer meets, and print advertising.
  • Create compelling content and messaging tailored for brochures, flyers, standees, banners, presentations etc.
  • Conduct market and field research to track industry trends, customer preferences, and competitor activities in both physical and digital spaces.
  • Analyze performance data from both online tools and offline touchpoints (event footfall, engagement, inquiries, etc.) to help refine marketing strategies.
  • Plan and execute events, seminars, training workshops, and trade shows
  • Collaborate with partners and vendors to produce and distribute physical marketing materials in alignment with the brand identity.
  • Support the marketing team with day-to-day tasks, including vendor coordination, inventory of printed materials, and maintaining updated marketing collateral kits.

Qualifications and Skills:

  • Bachelor's degree in business administration, marketing, or a related field.
  • 2+ years experience in electronics hardware selling is a plus.
  • Excellent communication and interpersonal abilities.
  • Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Google Analytics, Hootsuite, Mailchimp, etc.
  • Experience with social media platforms and content management systems.
  • Creative thinker with a passion for marketing and a keen eye for detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational and multitasking skills.

Benefits:

  • Competitive salary and performance-based incentives
  • Opportunities for professional development and growth within the company
  • Collaborative and innovative work environment
  • Health insurance and other benefits

Location:

  • Bengaluru
  • Need-based Travel