Social Media Associate
3 weeks ago
Primary objective : Setting objectives on social media platforms for the brand and ensuring the social pages are up to date for clients.
The candidate is expected to have a creative bent and work with the various departments to create interesting content across social media platforms.
They will be responsible for the quality of content being put on brand social handles.
Transforming online marketing initiatives into innovative and creative social media calendars
Planning and delivering best in class social for two or more major clients, including calendars, ideas, influencer marketing
Managing day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
Tracking campaign performances , performance reports, and providing recommendations.
Monitoring market trends and identifying new opportunities.
Staying up to date with the latest trends, features, tech and providing recommendations on how to use them.
Establishing relationships with social media influencers to develop a strong network
Drive quality weekly client calls
KPIs
Growth of brand (Followers, Engagement Rate, Reach)
Traffic
Conversations on the platforms
Quality of reports
Value add to the brand
KRA
Timely Quality Content Calendar Creation
Proposed vs achieved KPIs for brands
Biweekly performance calls & actionables
Media tracking with media team
Tracking the Implementation of Strategy, Ideas, Content
Qualifications
2-3 years of social media, influencer & content experience at an agency
Deep knowledge of the social media landscape across all social platforms’ features, formats, and technology
Solid experience in using different social media tools like Hootsuite,Talkwalker etc.
Digitally savvy and actively participates in a wide variety of social media activities
Understand popular social networks including formats, design principles, key differentiators, functionality, and user behavior
Excellent communication and writing skills
Attention to detail
Brownie points if a personal social handle has 5000+ followers.
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