Social Media

5 days ago

Gurugram, India T&A Consulting Full time

Summary


We are seeking a creative and experienced Social Media & Content Marketing Manager to join our Digital Marketing team. The ideal candidate will be responsible for developing and executing content marketing strategies, managing social media channels—especially LinkedIn—and creating engaging business content that aligns with our brand’s voice and business objectives. This role requires creativity, analytical thinking, and a deep understanding of different sectors, industries, and Indian macroeconomics.

The post holder should be well versed with the latest trends in digital marketing and content management.


About Us


T&A Consulting is a global advisory firm, with extensive experience of working with government, economic development agencies, businesses and academic institutions across Europe, Asia, and the Americas towards their expansion in the international markets. We work with overseas universities towards student recruitment support and representation in the Indian market.

Headquartered in Gurgaon, with pan-India offices in Mumbai, Bengaluru and Chennai, T&A Consulting has a global footprint with a representative office in UK, UAE and a subsidiary in Toronto, Canada.


We have competed against some of the world’s leading consulting and economic development brands to win the trust of new clients and offer them ongoing support for their market entry strategy. As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit.


More on-

We look forward to receiving your application and welcoming you to the team


Key Responsibilities:


  • Content Creation:


  • Develop, implement, and manage content strategies that resonate with our target audience and support business goals.
  • Create high-quality, engaging, and informative content including articles, blogs, case studies, newsletters, and social media posts.
  • Collaborate with internal teams and subject matter experts to gather insights and create content that reflects industry trends and company expertise.


  • Social Media Management:


  • Plan, execute, and monitor social media campaigns, with a primary focus on LinkedIn.
  • Manage social media channels and engage with followers to build a strong online presence and foster community engagement.
  • Schedule regular posts, monitor performance, and adjust strategies based on analytics and KPIs.


  • Content Optimization:


  • Optimize content for search engines (SEO) to increase organic reach and visibility.
  • Track and report on content performance, using insights to refine and improve future content strategies.


  • Marketing Campaigns


  • Developing marketing campaigns that align with the overall business goals. This includes defining objectives, target audience, messaging, platforms, timelines, and budget for each campaign.


  • Collaboration & Coordination:
  • Work closely with the marketing and sales teams to create content that supports marketing campaigns and sales initiatives.
  • Manage content calendar and coordinate with internal teams for timely delivery of content.


Qualifications & Experience:


  • Bachelor’s degree in marketing, Communications, Journalism, or a related field/MA in English
  • 3-5 years of experience in content marketing and social media management.
  • Experience of working with social media management/ content management agency will be a preference.
  • Experience in B2B marketing or working with Research/ VC/consulting/ social media management/ Content Management firms.
  • Experience of writing business content.
  • Proven experience managing LinkedIn and creating content that drives engagement.
  • Strong writing, editing, and proofreading skills with the ability to create diverse types of content.
  • Familiarity with SEO best practices and content optimization techniques.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, LinkedIn Analytics).
  • Strong project management skills and attention to detail.


Preferred Skills

  • Experience in B2B marketing or working with Research/ VC/consulting/ social media management/ Content Management firms.
  • Proficiency in researching industry trends, competitors, and audience preferences.
  • Creative thinker with a passion for storytelling.
  • Expertise in using LinkedIn features such as LinkedIn Navigator, LinkedIn Ads, groups, and other tools to engage and connect with target audiences.
  • Ability to work independently and manage multiple projects in a fast-paced environment.


What does this role offer?

· Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organisation.

· Opportunity to work with team with broad experience of trade and investment promotion activities in India and overseas.

· Opportunities for vertical and horizontal professional growth within a well-defined career progression path

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