Content Manager
2 weeks ago
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy that aligns with overall business goals.
- Lead and manage a team of content creators, ensuring consistent and cohesive brand messaging across all content formats.
- Oversee the production of various content types, including blogs, white papers, videos, podcasts, and case studies.
- Collaborate with cross-functional teams (SEO, product marketing, and sales) to optimize content for search, conversion, and audience engagement.
- Analyze content performance metrics to continually refine strategies and improve ROI and engagement.
- Drive thought leadership by producing content that positions Saras as a leader in the eCommerce analytics industry.
- Define and execute a content plan that supports both marketing needs and broader business objectives.
- Set and track KPIs for the content marketing department, such as site visits, time on page, blog subscribers, trial registrations, and paid conversions.
- Manage a team of writers and subject matter experts to consistently deliver creative, authoritative, and original content across various formats.
- Ensure content consistency by adhering to style guides and brand guidelines.
- Coordinate the creation and publication of thought leadership content for the company blog and external sites.
- Develop content partnerships with non-competing sites that share a similar audience, such as marketers, business leaders, and entrepreneurs.
- Oversee guest posting, link-building, and PR efforts to achieve monthly goals related to mentions and backlinks from high-authority sites.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 7+ years of experience in content marketing, with at least 2 years in a leadership role.
- Expertise in content strategy, SEO, and performance metrics analysis.
- Demonstrated ability to create engaging content that drives conversions.
- Strong communication and project management skills.
- Experience in the B2B SaaS industry is highly preferred.
- A passion for visual communication, including design, data visualization, and storytelling.
- A portfolio showcasing published thought leadership content on high-authority sites.
- Extensive experience in landing page creation, including SEO optimization, CRO, copywriting, and design.
- Deep knowledge of SEO, lead generation, and CRO, with proven results in growing site traffic, engagement, and conversions.
- Strong understanding of white-hat link-building practices, including guest posts, infographic submissions, and outreach campaigns.
Preferred Experience:
- At least 3 years of experience in:
- SEO, with proven results.
- Content editing and writing, including long-form content.
- Managing content marketing efforts.
- Leading or coordinating with freelance writers, designers, developers, and video producers.
- Tools such as Webflow, Google Analytics, and Ahrefs.
Key Attributes:
- A proven track record in content marketing, backed by a strong portfolio.
- Highly dependable and committed to long-term career growth.
- Ability to solve complex marketing challenges through high-quality, long-form content.
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