Product Marketing Manager

19 hours ago

India XTEN-AV Full time

Company Description

XTEN-AV is a leading professional AV design platform that uses AI to automate multiple types of drawings and documents. Our platform allows AV designers, integrators, and manufacturers to replace legacy methods of design and documentation, and increase their efficiency and productivity by 10X. Our team is passionate about transforming the AV industry and participating in the next industrial revolution.

Key Responsibilities:

· Product Positioning and Messaging:

  • Develop and refine product positioning and messaging that resonates with target customers.
  • Craft compelling value propositions that highlight the unique benefits of our SaaS product.

· Go-to-Market Strategy:

  • Create and execute go-to-market strategies for new feature releases.
  • Collaborate with the sales and product teams to ensure alignment on go-to-market plans.

· Content Creation:

  • Create engaging marketing and product explainer videos to showcase the product's features and benefits.
  • Generate high-quality marketing content, including blog posts, whitepapers, case studies, and videos.
  • Develop sales collateral and product documentation to assist the sales team.

· Demand Generation:

  • Plan and execute marketing campaigns to drive lead generation and conversion.
  • Work with digital marketing teams to develop online advertising, email marketing, and content marketing campaigns.

· Customer Engagement:

  • Develop customer engagement and retention strategies, including onboarding and lifecycle marketing.
  • Gather and act upon customer feedback to improve the product and customer experience.

· Competitive Analysis:

  • Continuously monitor and assess the competitive landscape to inform product development and marketing strategies.
  • Identify opportunities to differentiate the product from competitors.

Qualifications:

  • Bachelor’s degree in marketing, business, or a related field. MBA is a plus.
  • 3+ years of experience in product marketing, preferably in the SaaS industry.
  • Strong analytical and research skills to interpret market data and customer insights.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to develop persuasive messaging and content.
  • Familiarity with digital marketing channels and tools.
  • Strong project management and cross-functional collaboration skills.
  • Proficiency in creating marketing and product explainer videos.

Benefits:

  • Competitive salary
  • Collaborative and innovative work environment

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