Key Account Manager

3 weeks ago

Bengaluru, India Taglynk Full time

We are seeking a results-driven and strategic Key Account Manager – Modern Trade to lead and grow our business across modern trade channels. The ideal candidate will have strong experience in managing large-format retailers and modern trade chains with a focus on driving sales, visibility, and long-term partnerships in the mattress or allied consumer goods industry.Key Responsibilities:- New Store Onboarding:Identify and onboard new modern trade outlets and regional large-format stores to expanddistribution.- Account Management:Manage and develop relationships with key modern trade accounts (e.g., Reliance Retail,HomeTown, HomeCentre etc.), ensuring alignment with business objectives.- Sales Planning & Execution:Drive revenue growth by planning, negotiating, and executing joint business plans,promotions, and seasonal campaigns with modern trade partners.- Target Achievement:Deliver monthly, quarterly, and annual sales targets and other key KPIs across assignedaccounts.- Product Visibility & Merchandising:Ensure optimal product placement, branding, and in-store visibility through effectiveplanogram execution, POSM deployment, and retail training.- Team Coordination:Collaborate with supply chain, marketing, and finance teams to ensure seamless executionof account-specific initiatives.- Forecasting & Inventory Management:Track sales trends, plan forecasts with accounts, and manage stock levels to avoid OOS(out-of-stock) and overstocking scenarios.- Data Analysis & Reporting:Analyze sales data, market trends, and consumer behavior to make informed decisions andprovide actionable insights to management.Compliance & Commercials:Handle pricing, discounts, claims, payments, and other commercial terms in line withcompany policy and profitability objectivesKey Requirements:- Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred- Minimum 2-3 years of experience in key account management, preferably in consumer durables, FMCG, or mattress/home furnishing industry from Tier 1 college- Proven track record in managing modern trade or large-format retail accounts- Strong negotiation, relationship management, and analytical skills- Good understanding of retail dynamics, consumer trends, and merchandising- Willingness to travel as required

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