Digital Marketing Specialist
1 month ago
Location: Bangalore
Job Type: Full-Time
Job Summary:
We are looking for a skilled Digital Marketing Specialist to drive our online marketing efforts, focusing on social media management, SEO, and digital advertising. The ideal candidate will be creative, data-driven, and passionate about executing innovative campaigns to drive business growth.
Key Responsibilities:
- Social Media Marketing: Develop and optimize strategies for platforms like Facebook, Instagram, LinkedIn, etc., creating engaging content, managing campaigns, and tracking performance.- SEO: Conduct keyword research, optimize on-page elements, and collaborate with the content team to improve website visibility and rankings.- Online Advertising: Plan and manage paid ad campaigns on Google Ads, Facebook, Instagram, and more, optimizing for better ROI and tracking key metrics.
Requirements:
- Bachelor’s degree in Marketing or related field.- 2+ years of experience in digital marketing (social media, SEO, and online advertising).- Proficiency with tools like Google Analytics, Google Ads, Facebook Business Manager, and SEO platforms (e.g., SEMrush, Ahrefs).- Strong communication, creativity, and analytical skills.
Preferred Qualifications:
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).- Certifications in Google Ads, Facebook Blueprint, or SEO.- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp).
Benefits:
- Competitive salary and performance incentives.- Health insurance and other benefits.- Opportunities for growth in a collaborative and innovative work environment.
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