Marketplace specialist

4 weeks ago

Chennai, India Cloutgency Full time

Role Overview Manage advertising and optimization on marketplace platforms including Amazon, Flipkart, and other regional platforms. Drive product visibility, sales velocity, and marketplace ranking for D2 C brands. Key Responsibilities ● Amazon Advertising Management Manage Amazon PPC campaigns (Sponsored Products, Brands, Display) Optimize product listings, A+ content, and brand stores Implement keyword research and competitive analysis strategies Monitor and improve organic ranking through advertising velocity ● Multi-Platform Marketplace Optimization Manage Flipkart, Myntra, Nykaa, and other Indian marketplace advertising Optimize product catalogs and storefront presentations Implement pricing strategies and promotional campaign management Monitor inventory levels and coordinate with supply chain teams ● Performance Analysis & Optimization Track marketplace-specific metrics (ACo S, TACo S, conversion rates, ranking)Conduct regular audits and optimization of campaigns and listings Implement A/B testing for ad copy, images, and landing pages Generate detailed performance reports and optimization recommendations ● Marketplace Strategy Development Develop platform-specific strategies based on audience behavior and algorithmsResearch new marketplace opportunities and expansion strategiesCoordinate product launches and promotional calendar planning Collaborate with creative team on marketplace-specific assets Key Performance Indicators ● Marketplace advertising ROAS and ACo S targets ● Product ranking improvements and organic visibility ● Sales velocity and revenue growth on marketplace platforms ● Market share growth within relevant categories ● Campaign optimization efficiency and performance improvements 

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