Salesforce Marketing Cloud Practice Lead

3 days ago


New Delhi, India Myridius x Aethereus Full time

About the RoleWe are looking for aSalesforce Marketing Cloud Practice Leadto drive our Salesforce Marketing Cloud initiatives and establish thought leadership within the marketing technology space. The ideal candidate will combine strong business acumen, marketing domain expertise, and Salesforce Marketing Cloud technical understanding. This individual will engage withCMO-level stakeholders , define marketing transformation strategies, and lead a team of consultants to deliver scalable, impactful solutions.Key Responsibilities 1. Practice Leadership Own and drive theSalesforce Marketing practicevision, roadmap, and growth strategy. Developgo-to-market (GTM)strategies for Marketing Cloud, Data Cloud, and related Salesforce marketing products. Partner with Sales and Pre-Sales teams to create proposals, solution demos, and client presentations. 2. Client Engagement & Advisory Lead conversations withCMOs, Marketing Heads, and Digital Transformation Leadersto understand their marketing goals, challenges, and technology landscape. Translate business needs into Salesforce Marketing Cloud solutions – across automation, personalization, segmentation, and analytics. Serve as a trusted advisor for marketing technology adoption, customer journey optimization, and campaign orchestration. 3. Delivery Oversight Oversee delivery of Salesforce Marketing Cloud and related marketing automation projects ensuring best practices, quality, and on-time delivery. Guide cross-functional teams includingdata, analytics, integration, and creativefunctions to ensure seamless campaign execution. Establish governance, reusable assets, accelerators, and templates to scale delivery efficiency.4. Technology & Innovation Stay updated with Salesforce ecosystem developments — Marketing Cloud, Data Cloud, AI , and Slack integration. Promote adoption of AI and automation-driven marketing personalization strategies.Required Skills & Experience8+ yearsof experience in digital marketing technology, CRM Strong understanding ofSalesforce Marketing Cloud(Email Studio, Journey Builder, Automation Studio, Audience Builder, Datorama, Interaction Studio, etc.). Proven experience engaging withC-suite executives (especially CMOs)and driving marketing transformation conversations. Background inmarketing strategy, customer segmentation, campaign management , and analytics. Hands-on or architectural-level understanding of Salesforce ecosystem —Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud , and their integrations. Prior experience building or leading aSalesforce Marketing practice or CoE . Exposure toAI-driven personalizationandCustomer Data Platforms (CDPs) . Experience inpre-salesandproposal developmentfor Salesforce Marketing Cloud projects. Excellentcommunication, stakeholder management, and leadershipskills.



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