Marketing Executive

3 days ago


Ghaziabad, India Superhouse Education Full time

Marketing Executive KRA (Key Result Areas)

1. Tie up with playschools – Target needs to be given

2. Tie up with organizations like – Target to be given

a. Corporates

b. Local Banks

c. Govt. offices

d. Hospitals

e. Forces like army, police, CRPF, BSF etc.

3. Getting a local newspaper print partner

a. Can be promoted in all the digital and pamphlets, hoarding promotion for any school

events as well

b. Space can be provided in the school reception to have their branded newspaper

stand etc.

c. They should be willing to cover at least 2 to 3 events of school every month

d. They should take the school principal’s comments for any relevant education article

e. Great if a cost-effective advertorial ( 12 nos over 9 months) OR 4 pager Allenhouse

Times printing and distribution deal is worked out with them for once/twice a year


4. Tying up with a radio channel to be a radio partner

a. Can be promoted in all the digital n pamphlets, hoarding promotion for any school

events as well

b. Ads for 6 months can be worked out

c. Radio Jockey presence in a pre-decided no. of events

d. Value ads like “This Hour is brought to you by Allenhouse Public School” for 6

months


5. Conducting events at housing societies – Targets to be given

6. Permanent and temporary branding options in targeted areas and housing societies – Targets to

be given

7. Working along with admin resources for the brochure, pamphlets, and other branding

materials

8. Inviting people of eminence (Targets to be set) – Targets to be given

a. For Guest Lectures

b. As chief guests

c. As a guest of honor

9. Selecting hoarding sites and ensuring they are up in the targeted season

10. Analyse marketing strategies and fee pricing of all competition schools

11. Media coverage for all important school events across print, radio, TV, and digital media –

Targets to be given

12. Conducting events like Aadhar enrollment etc. at campus – Targets to be given

13. Offering school auditorium for reputed symposiums say for doctors, engineers, or other

relevant events so that target audience footfalls happen on the campus – Targets to be given

14. Plan for relevant seminars and workshops for parents and students at the campus to get

relevant footfalls

15. Participation in education fairs if relevant for the geography

16. Promoting school events to get targeted nos for participation

17. Community Service Initiatives: Engage students and staff in community service projects to

build a positive reputation and give back to the community.


18. Collaboration with Universities: Establish partnerships with universities for advanced

programs, enabling students to earn college credits or participate in special projects.

19. Partner with Educational Organizations: Work with educational nonprofits and organizations

to co-host events, competitions, or learning initiatives.

20. Collaborate with Educational Influencers: Partner with influencers on social media who focus

on education and parenting to reach a broader audience.


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