Amazon PPC Expert

2 weeks ago


Mumbai, India Elite Global Full time

Position Title: Amazon PPC Expert

Job Type: Freelance/Contract

Experience: 5+ Years

Location: Remote

About the Role

We are seeking a seasoned Amazon PPC Expert with over 5 years of experience to drive our Amazon advertising strategy and maximize our ROI. As a freelance specialist, you will take full ownership of managing and optimizing Amazon advertising campaigns across multiple product categories, ensuring our brand's growth in a competitive marketplace.

Key Responsibilities
  1. Campaign Strategy & Setup
  • Develop, implement, and manage high-performing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
  • Conduct keyword research and competitor analysis to identify growth opportunities.
  • Create detailed advertising plans tailored to product performance goals.
  1. Performance Monitoring & Optimization
  • Continuously monitor campaign performance metrics (ACoS, TACoS, CTR, ROAS).
  • Optimize bids, keywords, and targeting to achieve desired KPIs.
  • Implement strategies to reduce wasted ad spend while maximizing profitability.
  1. Advanced Reporting & Analytics
  • Generate detailed performance reports, analyze trends, and provide actionable insights.
  • Use tools like Amazon Advertising Console, Helium 10, Jungle Scout, or other third-party platforms.
  • Present performance results and recommendations to stakeholders.
  1. Campaign Scaling
  • Leverage advanced PPC tactics like product targeting, audience retargeting, and dayparting.
  • Experiment with and optimize campaigns for new ad formats and opportunities.
  1. Account Health & Compliance
  • Ensure compliance with Amazon Advertising policies.
  • Manage negative keywords and ad placements to prevent unnecessary costs.
  1. Collaboration
  • Work closely with product managers, content creators, and inventory teams to align advertising strategies with business objectives.
Requirements
  • Proven experience of 6+ years managing Amazon PPC campaigns with measurable success.
  • Expert-level proficiency in Amazon Advertising Console, keyword research tools, and analytics platforms.
  • Strong understanding of ACoS, TACoS, ROAS, and other key Amazon metrics.
  • Experience working with a variety of niches and products, including in competitive markets.
  • Deep knowledge of Amazon SEO and how it integrates with PPC strategies.
  • Ability to analyze large datasets and derive actionable insights.
  • Excellent communication and reporting skills.
  • Ability to stay updated on Amazon algorithm changes and advertising trends.
Preferred Skills
  • Experience using tools like Helium 10, Jungle Scout, Sellics, or Prestozon.
  • Familiarity with Amazon DSP and advanced advertising techniques.
  • Experience working with international Amazon marketplaces (e.g., UK, EU, Canada).
Why Work With Us?
  • Opportunity to collaborate with a growing brand in a dynamic market.
  • Flexible remote work schedule with project-based or retainer-based payment models.
  • Freedom to apply your expertise and innovate with cutting-edge strategies.



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