Amazon PPC Expert
2 weeks ago
Position Title: Amazon PPC Expert
Job Type: Freelance/Contract
Experience: 5+ Years
Location: Remote
About the RoleWe are seeking a seasoned Amazon PPC Expert with over 5 years of experience to drive our Amazon advertising strategy and maximize our ROI. As a freelance specialist, you will take full ownership of managing and optimizing Amazon advertising campaigns across multiple product categories, ensuring our brand's growth in a competitive marketplace.
Key Responsibilities- Campaign Strategy & Setup
- Develop, implement, and manage high-performing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Create detailed advertising plans tailored to product performance goals.
- Performance Monitoring & Optimization
- Continuously monitor campaign performance metrics (ACoS, TACoS, CTR, ROAS).
- Optimize bids, keywords, and targeting to achieve desired KPIs.
- Implement strategies to reduce wasted ad spend while maximizing profitability.
- Advanced Reporting & Analytics
- Generate detailed performance reports, analyze trends, and provide actionable insights.
- Use tools like Amazon Advertising Console, Helium 10, Jungle Scout, or other third-party platforms.
- Present performance results and recommendations to stakeholders.
- Campaign Scaling
- Leverage advanced PPC tactics like product targeting, audience retargeting, and dayparting.
- Experiment with and optimize campaigns for new ad formats and opportunities.
- Account Health & Compliance
- Ensure compliance with Amazon Advertising policies.
- Manage negative keywords and ad placements to prevent unnecessary costs.
- Collaboration
- Work closely with product managers, content creators, and inventory teams to align advertising strategies with business objectives.
- Proven experience of 6+ years managing Amazon PPC campaigns with measurable success.
- Expert-level proficiency in Amazon Advertising Console, keyword research tools, and analytics platforms.
- Strong understanding of ACoS, TACoS, ROAS, and other key Amazon metrics.
- Experience working with a variety of niches and products, including in competitive markets.
- Deep knowledge of Amazon SEO and how it integrates with PPC strategies.
- Ability to analyze large datasets and derive actionable insights.
- Excellent communication and reporting skills.
- Ability to stay updated on Amazon algorithm changes and advertising trends.
- Experience using tools like Helium 10, Jungle Scout, Sellics, or Prestozon.
- Familiarity with Amazon DSP and advanced advertising techniques.
- Experience working with international Amazon marketplaces (e.g., UK, EU, Canada).
- Opportunity to collaborate with a growing brand in a dynamic market.
- Flexible remote work schedule with project-based or retainer-based payment models.
- Freedom to apply your expertise and innovate with cutting-edge strategies.
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