ASO & SEO Manager

3 weeks ago

New Delhi, India Lingopanda (previously PingoLearn) Full time

Why Join Us?Join the Lingopanda team and be part of an exciting journey Our app is already helping over 1.9 million users learn English, and we're on a mission to reach 100+ million across the globe. Backed by top investors like Titan Capital, MPL, and Kunal Shah, Lingopanda is creating a truly AI-powered English-speaking experience—with over 300 quirky AI characters (yes, even talking cats and startup CEOs).If you’ve been part of a 0→1 journey at a startup and thrive in fast-paced, high-ownership environments, this is the place for you. As our ASO & SEO Manager, you’ll fully own how Lingopanda gets discovered—both in app stores and on the web. We also keep the option of equity open down the line for high-performers who want to grow with us.What We’re Looking For:- 2+ years of hands-on App Store Optimization (ASO) experience (Play Store & App Store) - Proven track record of improving app rankings, visibility, installs, and conversion rates - Strong skills in keyword research, metadata optimization, creative testing (icons, screenshots, videos), and ratings/reviews management - Experience with ASO tools like AppTweak - Analytical mindset with the ability to track KPIs, interpret data, and deliver actionable insights - Basic to intermediate knowledge of SEO (on-page, content optimization, technical SEO) - Familiarity with SEO tools like Google Analytics/SEMrush/Ahrefs - Strong communication and coordination skills across design, content, and marketing teams - Prior startup experience, especially in 0→1 growth journeys, strongly preferredYour Day-to-Day Responsibilities Will Include:- Tracking and analyzing app performance on Play Store and App Store (rankings, downloads, ratings, conversion rates) - Conducting keyword research and regularly updating metadata for discoverability - Running A/B tests on creatives (icons, screenshots, videos) and descriptions to improve conversion rates - Monitoring user reviews/ratings and coordinating responses/strategies to boost reputation - Researching competitors and market trends to identify new growth opportunities - Preparing weekly/monthly reports on ASO performance and sharing actionable insights - Supporting SEO efforts: ensuring basic on-page optimizations, keyword integration, and content alignment for organic search - Coordinating with developers/designers to fix technical SEO issues when needed - Staying updated on ASO best practices, algorithm changes, and emerging toolsCompensation: ₹6–8 LPA, based on relevant experience (Equity options open for the right candidate as part of long-term growth)What We Offer Beyond CTC:- Health insurance coverage - Health & wellness reimbursements - Office breakfast & snacks - A fast-paced, fun, and highly collaborative work environment - Flat hierarchy with lots of ownership and learning opportunities - The chance to grow with a high-impact startup and be rewarded with equity down the linePlease note: This is a full-time, in-office role based in JP Nagar, Bangalore. Working hours are 10 AM – 6:30 PM IST, Monday to Friday with alternate Saturdays.

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