BigBasket - Senior Manager - Internal Communication

2 weeks ago

Bengaluru, India big basket Full time

Manager - Internal Communications & Employer BrandingLocation: BigBasket HQ, BangaloreFunction: Human ResourcesAbout BigBasketAre you passionate about the transformative power of e-commerce in reshaping Indias grocery retail landscape? BigBasket continues to redefine online grocery shopping, with a robust presence across 30+ cities and over 15 million customer orders per month. With a reimagined supply chain and a culture of innovation, BigBasket is committed to creating seamless and impactful customer experiences at scale.About the RoleAs Senior Manager Internal Communications & Employer Branding, you will lead the design and execution of communication strategies that drive employee engagement, strengthen organizational culture, and enhance BigBaskets employer brand.This role anchors the organization-wide communication charter and focuses on positioning BigBasket as an employer of choice through strategic internal and external communication, thought leadership, and digital storytellingespecially across platforms like LinkedIn.Key Responsibilities- Develop and execute internal communication strategies aligned with business goals and cultural objectives.- Define and maintain the HR Communication Charter and frameworks to ensure message clarity and consistency.- Partner with HR, leadership, and business teams to deliver impactful organizational messages and campaigns.- Create, edit, and manage engaging content for newsletters, intranet, leadership emails, and internal events.- Manage all internal communication channels to ensure a unified tone, message, and brand voice.- Oversee BigBaskets LinkedIn and other employer branding platformsplan content calendars, drive engagement, and showcase culture, people, and achievements.- Develop creative messaging for social media campaigns, thought leadership initiatives, and employee advocacy programs.- Drive employee engagement through storytelling, recognition programs, and culture-building campaigns.- Support senior leadership communicationdraft key messages, presentations, and talking points.- Plan and execute company-wide events, announcements, and town halls across various communication channels.- Collaborate with creative teams to design visually engaging communication materials.- Measure communication effectiveness through analytics, feedback, and surveys, and continuously improve engagement strategies.What Were Looking For- Exceptional written and verbal communication skills with strong storytelling, editing, and presentation abilities.- Strategic thinker with an understanding of tone, timing, and impact.- Proven ability to manage multiple stakeholders and projects in a fast-paced environment (experience in e-commerce or product-led organizations preferred).- Strong understanding of digital communication tools and employee engagement platforms (especially LinkedIn).- High emotional intelligence, creativity, and attention to detail in content delivery.Qualification & Experience- Masters degree (MBA/MA) in Communications, Marketing, or Journalism.- 8-10 years of experience in internal or corporate communications, with exposure to change management, leadership messaging, and employee engagement initiatives. (ref:iimjobs.com)

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