Sales Officer

1 week ago


New Delhi, India Wholy | Purposeful Food Co. Full time

Job Title: Sales Officer – FMCG (Institutional Sales)Location:[Bangalore] Department:Sales & Distribution Reports To:Area Sales Manager / Regional Sales Head About the RoleWe at Wholy are looking for a proactive and results-drivenSales Officerto expand ourinstitutional salesin the FMCG segment. The role involves identifying, developing, and managing relationships with institutional clients such as hotels, corporates, canteens, schools, hospitals, and catering services to achieve sales and distribution objectives. Key Responsibilities1. Business Development Identify and onboard new institutional clients (e.g., hotels, cafes, corporates, educational institutions, hospitals, government organizations). Pitch and place the company’s products into relevant consumption points. Negotiate trade terms, pricing, and credit as per company policy. 2. Relationship Management Maintain strong, long-term relationships with procurement heads, purchase managers, and F&B teams. Ensure timely order processing, delivery, and payment collection. Handle client feedback and resolve issues promptly to ensure satisfaction. 3. Sales Execution Achieve monthly and quarterly institutional sales targets. Track and report sales performance, customer pipeline, and market intelligence. Conduct product sampling, demos, and participation in client events to drive trials. 4. Coordination & Reporting Coordinate with supply chain, accounts, and logistics teams for seamless fulfilment. Submit periodic sales reports, competitor tracking, and market insights to management. Key RequirementsEducation:Graduate in Business / Marketing / Commerce (MBA preferred) Experience:2–3 years of experience ininstitutional or HORECA sales, preferably in FMCG (food & beverage category). Skills: Strong communication and negotiation abilities Relationship-building and customer management Self-motivated, target-driven, and organized Good knowledge of local markets and institutional channels Performance MetricsNew institutional accounts added Volume & value achievement vs. targets Repeat orders & retention rate Timely collection and adherence to credit terms CompensationCompetitive salary + incentives based on performance



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