Paid media Manager
3 weeks ago
A Digital agency is hiring for the profile of Paid Media Manager.
Location: Gurgaon
Experience: 3-5 years
Major Responsibilities & Deliverables:
• Have hands knowledge on Google, Meta and Ads
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market
• Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills
• Campaign tracking, competition mapping, sharing insights and recommendations
• Maintain and develop relationships across the roster of clients
• Ability to present the data and handle client queries ,should have good communication skills
• Lead creative development and create motivating stimulus to get targeted population to take action
• Measure and report performance of all marketing campaigns, and assess against goals(ROI and KPIs)
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Align the company around the brands direction, choices and tactic
Key Competencies:
• Critical thinking ability to understand root cause of issues
• Able to methodically approach problem resolution
• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Capable of interpreting data and make recommendations to improve campaign performance
• Learning on the Fly (Learns new concepts quickly)
• Open to change seeks learning opportunities
• Quickly identifies the symptoms and underlying cause of problems
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