Copywriter

5 days ago

Bengaluru, India Kapiva Full time

About Role-

Location: Sarjapur, Bangalore (work from office X 5 days)


What We're Looking For: We need a witty, minimalist, and conversational copywriter who can write in a tone that resonates with the modern US audience. The ideal candidate will be familiar with the cultural nuances of the USA, understanding how to craft engaging and compelling copy that speaks to the unique sensibilities of American consumers. You should be able to balance creativity and brevity, delivering messaging that’s punchy, relatable, and impactful.


Key Responsibilities:

  • Create Engaging Content: Write clear, persuasive, and on-brand copy for various marketing materials including websites, social media posts, email campaigns, blogs, product descriptions, ads, landing pages, and more.
  • Brand Voice Consistency: Ensure all copy aligns with our brand’s voice, values, and tone across all marketing channels. Adapt language and style to connect with the US audience while maintaining global consistency.
  • Research & Understand Target Audience: Conduct market research to understand customer pain points, preferences, and trends in the US market to create content that resonates and drives action.
  • Collaborate with Marketing Teams: Work closely with marketing, design, and product teams to align copy with campaigns, product launches, and promotional strategies.
  • SEO Optimization: Develop content with SEO best practices in mind to improve organic search rankings and enhance discoverability.
  • Content Strategy Support: Assist in brainstorming and contributing ideas for content strategy, campaign themes, and promotional initiatives that align with business goals.
  • Refine & Edit Copy: Edit and proofread content for accuracy, clarity, grammar, and style to meet brand standards.
  • Track and Measure Performance: Use analytics tools to track the performance of your copy, making data-driven adjustments to improve engagement, conversions, and ROI.

Key Skills & Qualifications:

  • Proven Experience: 2-5 years of experience as a copywriter or content writer, preferably with a focus on health, wellness, or consumer goods (experience in the US market a plus).
  • Witty, Minimalist, and Conversational Style: You excel at creating engaging, concise copy that feels approachable, fun, and conversational without sacrificing the power of the message.
  • Cultural Awareness: Strong understanding of US cultural nuances, language, and trends to ensure content resonates with American consumers and feels authentic.
  • Creative & Strategic Thinking: Ability to generate fresh ideas, think creatively, and execute campaigns that resonate with diverse audiences.

Preferred Qualifications:

  • Experience writing for international markets or diverse cultural audiences.
  • Familiarity with product copywriting for e-commerce platforms (Amazon, Shopify, etc.).
  • SEO Expertise: Familiarity with SEO best practices, keyword research, and on-page SEO techniques to optimize copy for search engines.

Why Join Us:

  • Global Reach: Work on exciting projects that will shape our brand’s presence in the US and beyond.
  • Creative Freedom: You’ll have the opportunity to use your creativity and ideas to make a direct impact on our brand’s messaging.
  • Collaborative Environment: Be part of a passionate and supportive team that values innovation, teamwork, and growth.

How to Apply:

Please submit your resume, portfolio at pushpa.gupta@kapiva.in Include samples of your writing that demonstrate your witty, minimalist, and conversational copywriting style, as well as your ability to adapt to the US market.

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