Senior Marketing Automation Startegist

Sr. Marketing Automation StartegistLocation: Lower Parel, MumbaiExperience Required: 2–3 years in an agency environmentDepartment: Marketing AutomationReporting To: Sr. Marketing Automation ManagerAbout Schbang:Schbang is a Creative & Business Transformation company enabling brands to thrive in the digital age through integrated marketing, technology, and strategic thinking. We believe in building impactful brands and careers with creativity, speed, and scale. (Role Overview:We are looking for a Senior Marketing Automation Strategist who can bring together strategy, execution, creativity, and client management.This person will:- Lead automation retainers and pitches, working closely with clients to understand business requirements. - Actively drive journey execution and campaign deployment across automation platforms. - Collaborate with design and content teams to ensure creatives (ads, banners, A+ content) align seamlessly with automation journeys. - Be the face of automation strategy for clients, ensuring business goals are met with both performance and creativity.Key Responsibilities1. Automation & Omnichannel Strategy- Design, plan, and implement end-to-end automation journeys across Email, WhatsApp, Push, In-App,Web pop-up, SMS, and web personalization. - Develop audience segmentation, personalization, and retargeting strategies to maximize engagement and conversions. - Stay updated on emerging automation tech and creative integrations to bring innovation into brand journeys.2. Creative Integration & Campaign Assets- Work with design/content teams to conceptualize and deliver automation-ready creatives : - Performance Media creatives (Meta, Google, quick commerce) - Email banners & templates - PDP and A+ content for ecommerce - Website banners & brandstore creatives - Ensure design and copy not only look premium but also map seamlessly into automation journeys for maximum impact.3. Execution & Optimization- Build and deploy journeys and campaigns on leading automation platforms (WebEngage, MoEngage, Salesforce MC, Braze, etc.). - Conduct thorough QA and testing of campaigns before go-live. - Use A/B testing, data insights, and performance tracking to continuously optimize both automation flows and creative output. - Manage posting schedules, ensuring timely delivery and adherence to brand guidelines. - Coordinate with clients for approvals and ensure expectations are met with quality, creativity, and strategic alignment.4. Client & Internal Collaboration- Act as a key point of contact for clients, translating brand objectives into automation roadmaps. - Collaborate with the Marketing Automation Technology team to integrate digital marketing campaigns with CRM, emailers, and other automation journeys wherever required. - Create monthly and campaign-wise content plans in coordination with design, copy, and tech teams. - Track, analyse, and optimise content and campaign performance to achieve KPIs. - Stay updated on platform algorithms, digital trends, and competitor activities to recommend proactive strategies. - Prepare performance reports, insights, and strategic recommendations for clients.Skills & Competencies- Strong expertise in Marketing Automation platforms (WebEngage, MoEngage, Braze, Klaviyo, Clevertap, etc.). - Proven ability to design and deploy omnichannel automation journeys. - Understanding of creative formats for performance media, ecommerce (A+ content, PDPs, brandstores), and web banners. - Strong creative eye to align automation flows with high-quality designs. - Excellent client communication, presentation, and project management skills. - Analytical mindset with ability to interpret campaign data and make optimization recommendations. - 2–3 years of agency experience in automation + creative collaboration.Why Schbang?- Opportunity to work with top brands across industries. - A collaborative, young, and fast-paced team environment. - Exposure to integrated marketing with technology and automation. - Learning and growth through live projects, mentorship, and Schbang Academy sessions.