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Content Marketing Manager

4 months ago

Bengaluru, India Kommunicate Full time

Kommunicate is looking for a Content Marketing Manager to drive content development and work with internal teams to execute content marketing initiatives. The ideal candidate will have experience working in close partnership with Technology, Product Marketing, Demand Gen, SEO, Customer Success, and various other departments to develop marketing content.The job includes - 


  • Work cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines, and convert them into compelling thought leadership articles, marketing collateral, and sales tools.  
  • Work on data-driven content such as reports, infographics, and is familiar with repurposing strategies.
  • Partner with the Product Marketing team to support product launches and announcements through blogs, announcement mailers, social creatives, and more.
  • Manage all phases of the sponsored content project lifecycle including discovery, kickoff, proposal requirements, content curation, and final delivery.
  • Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
  • Repurpose long-form content that you’ve produced to smaller bite-sized content pieces consumable across a host of digital channels.


Required Skills

  • Demonstrated knowledge of marketing principles, SEO best practices, and techniques, lead generation principles.
  • Adept at developing data-driven content in both long and short-form that appeal to customers and prospects.
  • Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
  • Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
  • Ability to multi-task with multiple deadlines and/or milestone requirements.
  • Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency.
  • A willingness to embrace change and adapt to new strategies on the fly.
  • Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
  • Energetic and able to work in a highly dynamic environment.