Zycus - Customer Advocacy & Growth Marketing Lead B2B SaaS
1 week ago
Zycus is looking for a dynamic Customer Marketing Leader to own and scale our global customer engagement, advocacy, and growth programs. This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that contribute directly to revenue. If you have deep experience in customer marketing within B2B SaaS and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.Key Responsibilities:1. Customer Engagement & Advocacy- Design and implement customer engagement programs to build loyalty and strengthen relationships.- Lead customer advocacy initiatives such as reference programs, G2/Capterra reviews, and testimonials.- Drive creation of customer success stories, case studies, and PR features to showcase value.2. Cross-Sell & Up-Sell Campaigns- Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.- Plan and execute targeted customer campaigns that highlight Zycus' full product suite.3. Milestone Celebrations (Go-Live & Go-Value)- Celebrate customer achievements such as project go-lives and realized business outcomes.- Create communication plans and marketing collateral that amplify these milestones.4. Customer Events & Thought Leadership- Identify and manage customer participation in Zycus-hosted and third-party events. - Prepare customers for speakerships, webinars, and panel discussions to increase visibility.5. Customer Referenceability- Develop and manage strategies to increase the pool of referenceable customers.- Maintain a structured reference library to support sales teams.6. Analytics & Reporting- Measure and report on the impact of customer marketing initiatives on retention, advocacy, and revenue growth.- Use engagement data and feedback to refine and optimize strategies.Skills And Expertise1. 10-12 years of experience in Customer Marketing / Customer Advocacy / Customer Engagement, preferably in B2B SaaS or Enterprise Tech.2. Proven success in designing and executing customer marketing programs at scale.3. Strong storytelling and content creation skills for impactful customer case studies.4. Excellent communication and CXO-level relationship management skills.5. Experience with CRM tools, marketing automation, and data analytics.Preferred Attributes1. Hands-on experience with customer reference programs.2. Exposure to customer-centric events and advocacy platforms.3. Knowledge of the Source-to-Pay or Procurement domain (preferred, not mandatory).What's in it for you?- Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.- Be part of a fast-paced, innovation-driven organization committed to excellence.- Competitive compensation and benefits.- A culture that fosters growth, collaboration, and success.Why Zycus?1. Industry Leadership: Work with a global leader in AI-powered procurement software.2. Innovation-Driven Culture: Be part of a fast-paced, collaborative, and creative marketing team.3. Impactful Role: Shape Zycus' customer marketing strategy and directly influence growth.4. Competitive Rewards: Competitive salary, performance bonuses, health & retirement benefits.5. Career Development: Access to global exposure, training programs, and growth opportunities. (ref:iimjobs.com)
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