Specialist, Performance Media Operations

Sonata Software Overview In today's market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefronts to attract more consumers and B2B customers.As a leading Modernization Engineering company, we aim to deliver modernization-driven hypergrowth for our clients based on the deep differentiation we have created in Modernization Engineering, powered by our Lightening suite and 16-step Platformation™ playbook. In addition, we bring agility and systems thinking to accelerate time to market for our clients.Headquartered in Bengaluru, India, Sonata has a strong global presence, including key regions in the US, UK, Europe, APAC, and ANZ. We are a trusted partner of world-leading companies in BFSI (Banking, Financial Services, and Insurance), HLS (Healthcare and Lifesciences), TMT (Telecom, Media, and Technology), Retail & CPG, and Manufacturing space. Our bouquet of Modernization Engineering Services cuts across Cloud, Data, Dynamics, Contact Centers, and around newer technologies like Generative AI, MS Fabric, and other modernization platforms.Job Title: Specialist, Performance Media Operations Location:Chennai (On-site) Department:Performance Marketing / Media Operations Experience Level:Mid-level (Specialist)About the Role We are seeking a detail-oriented and data-drivenSpecialist, Performance Media Operationsto join our team in Chennai. In this role, you will be responsible for managing and optimizing performance marketing campaigns across social platforms, YouTube, and Condé Nast brand.com sites. You’ll play a key part in campaign execution, data analysis, and performance insights to ensure successful outcomes and continuous improvement across all media channels.Key Responsibilities Manage and optimize performance campaigns acrosssocial media platforms,YouTube, andCondé Nast brand.comproperties. Build and set up campaigns accurately and efficiently to ensuretimely, seamless launches. Analyzeaudience data,historical campaign performance, andindustry trendsto drive actionable insights and inform client strategies. Providein-depth campaign analysisand performance reports to internal stakeholders to support sales and planning teams. Deliverin-flight optimizationsandend-of-campaign recaps, highlighting key successes, learnings, and growth opportunities. Troubleshoot and resolvecampaign or account issuesquickly and effectively while maintaining a calm, solution-oriented approach. Collaborate cross-functionally with internal teams to ensure alignment and continuous campaign improvement.Desired Skills and Qualifications Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 2–5 yearsof experience indigital media operations, campaign management, or performance marketing. Hands-on experience managing campaigns acrosssocial platforms (Meta, LinkedIn, X/Twitter)andYouTube. Strong understanding ofmedia performance metrics(CTR, CPA, ROAS, CPM, etc.) and optimization levers. Proficiency inanalytics and reporting tools(Google Analytics, social platform dashboards, Excel/Sheets). Exceptionalattention to detail,analytical thinking, andproblem-solvingskills. Strongcommunication and presentationskills for both internal and client-facing interactions. Ability to multitask, prioritize, and deliver under tight timelines in a fast-paced environment. A proactive attitude with a focus on collaboration, accountability, and continuous learning.Why join Sonata Software?At Sonata, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you will not be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.