Creative Strategist
2 days ago
Exp- Min 5 years
Salary- up to 12 lacs per annum
Location- Gurgaon
Candidates with less notice period will be preferred
Job Description
Our company is growing rapidly and is searching for experienced candidates for the position of creative strategist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications but have sufficient experience and talent.
Responsibilities for creative strategist
• Develop and deliver scalable creative strategies and solutions to support our clients
• Collaborate with all relevant areas of the organization (including Design, Copy, Video, Paid Media, etc.) to create pitches & strategies for clients
• Lead strategic conversations that help rethink and reimagine the way we communicate with people in the world today
• Analyze market studies, consumer behavior, and competitor landscape to identify white spaces in the market
• Draw on many different sources of insight and knowledge to weave together a strong creative concept and narrative that act as the North Star for creative communications for each of our brands
• Develop insight-driven creative briefs that inspire the best work possible
• Work closely and productively with internal and external creative teams to ensure strategic communications and brand alignment while supporting creative impact
• Work effectively within a collaborative environment to achieve great things
• Have an in-depth knowledge of the industry as well as platform-specific trends
• Measure the impact of an online marketing campaign
Qualifications for creative strategist
• 5+ years of experience working in a creative and/or strategy role at an agency or platform
• Excellent presenter with strong verbal and written communication skills
• A deep understanding of how content is best consumed, cadenced, and optimized on key social platforms including Facebook, Instagram, Twitter etc.
• A deep understanding of existing and emerging media, online communities, and industry trends
• Experience translating a diverse, and dynamic set of consumer and cultural research/data points, brand objectives and competing perspectives into clear, actionable marketing strategies
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