Assistant Manager – Social Media Marketing

4 weeks ago


Bengaluru, India Ultraviolette Automotive Full time

About the Team: Ultraviolette Automotive is on the hunt for marketers that are looking to be a part of building the brand that is going to be the future of performance motorcycling.



About the Role: Responsible for nurturing and building ‘Ultraviolette’ as a premium, aspirational brand across categories – deriving equity from its genesis in the sport motorcycling segments. The candidate would be responsible for the daily customer-facing content representing Ultraviolette across social media channels – Instagram, , YouTube. In addition, the candidate would be responsible to maintain Ultraviolette’s Tone of Voice across the social sphere – engaging with similar spaces to ensure that we continue to be the most loved performance electric motorcycle brand in the World.



Responsibilities:


  • Own all communication prerogatives for the brand across social media.
  • Proposing & Executing a framework for social media – initiating the calendar, posting, handling comments & monitoring ORM.
  • Perpetually liaising with multiple internal & external stakeholders to ensure excellence in execution.
  • Soliciting, negotiating & executing alliances with brands/institutions in the same space as Ultraviolette.
  • Create a content engine emanating from the activation calendar that aid the cause of building Ultraviolette’s equity as India’s #1 homegrown performance motorcycle brand.


Experience:

  • Communication Graduates – BBA/Mass Comm./ English would be preferred.
  • Relevant Social Media experience in a customer-facing, high involvement category for at least a year.


Skills:

  • Strong communicator with a clarity of thought & bias-to-action.
  • Must have exceptional verbal/written skills.
  • Must be up-to-date with new social media practices & be proactive in building relationships with Creators.
  • Trendspotting and quick TATs to execute are a must-have. Interest in motorcycles is a bonus.


Education:


Full Time Graduates – Business, English, Journalism, Mass Comm from a Grade A/B undergraduate college.


Soft Skills:


Proficiency in English – written/verbal along with local languages (multilingual candidates) will have an advantage in their candidature.



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