NNIT - Director - Growth & Performance Marketing - EdTech
3 weeks ago
About the Role:We are looking for a highly analytical and execution-focused Director of Growth & Performance Marketing to drive learner acquisition, conversion, and retention across digital channels. This is an individual contributor role ideal for a senior performance marketer who thrives on hands-on execution, data, and funnel optimization in a fast-paced environment.You will own the full-funnel performance strategy and execution across paid channels and work closely with cross-functional teams to drive measurable impact on business growthKey Responsibilities :1. Acquisition & Paid Marketing Execution- Plan, execute, and scale paid marketing campaigns across Google (Search, Display, YouTube), Meta, LinkedIn, and affiliate platforms.- Optimize campaigns for CAC, ROAS, conversion rates, and cost-efficiency across learner cohorts.- Manage media budgets and allocation across channels to maximize growth within performance targets.2. Funnel Optimization & Experimentation- Own the learner acquisition funnel end-to-end, from ad click to enrollment.- Set up and run A/B tests across creatives, messaging, landing pages, and offers.- Identify drop-offs and drive continuous optimization across the funnel to improve sign-up and conversion rates.3. Analytics, Tracking & Reporting- Implement robust tracking using tools like GA4, Mixpanel, Segment, or equivalent.- Build campaign performance dashboards and derive actionable insights from marketing data.- Set up attribution models to measure true campaign impact across multi-touch journeys.4. Cross-functional Collaboration- Work closely with product, content, and admissions teams to align messaging, landing pages, and lead flow.- Collaborate with CRM/retention teams to ensure continuity from acquisition to engagement.- Coordinate with design teams to brief and iterate on creatives for performance 6-10 years of hands-on experience in digital/performance marketing, preferably in EdTech, D2C, or consumer internet companies.- Proven success in managing - 10-25 Cr+ annual budgets across Google, Meta, and LinkedIn Ads.- Deep understanding of digital performance metrics, customer funnels, and conversion optimization.- Strong proficiency in tools like Google Ads Manager, Meta Business Suite, Google Analytics (GA4), Excel, or Sheets.- Highly analytical and independent, with a strong bias toward execution and outcomes.Nice to Have:- Exposure to international markets and localized campaign strategy.- Experience with lead-to-sale funnels and integrations with CRM/sales tools.- Familiarity with MarTech tools like WebEngage, Clevertap, or HubSpot (ref:iimjobs.com)
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Hyderabad, India GSNA Education Private Limited Full timeDescription:About the Role:We are looking for a highly analytical and execution-focused Director of Growth & Performance Marketing to drive learner acquisition, conversion, and retention across digital channels.This is an individual contributor role ideal for a senior performance marketer who thrives on hands-on execution, data, and funnel optimization in a...
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Director, Digital Performance
4 days ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead Generation Hyderabad, India (Work from Office) NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges,...
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Director – Digital Growth
4 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation: Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director - Digital Growth & Lead Generation
3 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead Generation Location:Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
4 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation: Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
3 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation: Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
3 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation: Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
3 weeks ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation : Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
4 days ago
Hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation : Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
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Director – Digital Growth
5 days ago
hyderabad, India NxtWave Full timeDirector – Digital Growth & Lead GenerationLocation: Hyderabad, India (Work from Office)About NxtWave:NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students...
