Hiring || Category Development Lead

4 weeks ago


Kolkata, India 2coms Full time
Job Description

Location: Mumbai  


Department:  New Category Development 


Experience:  3+ Years 


Employment Type:  Full-Time 

 


About the Role: 


We are building a new on-demand service platform, launching with Chef on Demand Maid on Demand , and Driver on Demand —similar to Urban Company. We are looking for a highly motivated Category Lead  to take full ownership of launching and scaling 

these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. 

 

Key Responsibilities: 

Build Categories from Scratch:  Set up operations, define service offerings, 

pricing, SOPs, and quality benchmarks for chef, maid, and driver services. 

Data Mining & Market Research:  Analyze customer behavior, pricing trends, and 

supply-demand gaps to create actionable strategies. 

On-Ground Execution:  Conduct field visits, gather feedback, and ensure smooth 

service delivery with real-time insights. 

Service Partner Hiring:  Recruit skilled and verified service professionals and 

ensure their onboarding, training, and performance management. 

Customer Acquisition:  Design and execute acquisition strategies through digital, 

referral, and BTL channels. 

ATL & BTL Marketing:  Collaborate with marketing teams for campaigns, local 

activations, and brand visibility. 

Excel Reporting:  Use Excel for performance tracking, supply funnel analysis, 

customer insights, and operations planning. 

 


Qualifications: 

Graduates  with relevant experience in category building, operations, or business 

development. 

Fresh MBA graduates  with specialization in Marketing, Business Strategy, or 

Operations  are welcome to apply. 

∙Strong communication, execution skills, and field-readiness are must-haves. 

∙Hands-on proficiency in MS Excel is required. 

∙Entrepreneurial mindset with the ability to drive performance independently. 

 

Compensation Structure: 

Fixed Salary  – Monthly base pay. 

Monthly Incentives  – Based on service partner onboarding, category growth, and 

customer acquisition. 

Performance Bonuses  – Quarterly / Half-Yearly / Yearly bonuses based on 

achievement of business KPIs. 

 

 




Requirements
Location: Kolkata aGraduates with relevant experience in category building, operations, or business development. ∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. ∙Strong communication, execution skills, and field-readiness are must-haves. ∙Hands-on proficiency in MS Excel is required. ∙Entrepreneurial mindset with the ability to drive performance independently. Department: New Category Development Experience: 3+ Years Employment Type: Full-Time About the Role: We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand—similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. Key Responsibilities: ∙Build Categories from Scratch: Set up operations, define service offerings, pricing, SOPs, and quality benchmarks for chef, maid, and driver services. ∙Data Mining & Market Research: Analyze customer behavior, pricing trends, and supply-demand gaps to create actionable strategies. ∙On-Ground Execution: Conduct field visits, gather feedback, and ensure smooth service delivery with real-time insights. ∙Service Partner Hiring: Recruit skilled and verified service professionals and ensure their onboarding, training, and performance management. ∙Customer Acquisition: Design and execute acquisition strategies through digital, referral, and BTL channels. ∙ATL & BTL Marketing: Collaborate with marketing teams for campaigns, local activations, and brand visibility. ∙Excel Reporting: Use Excel for performance tracking, supply funnel analysis, customer insights, and operations planning. Qualifications: ∙Graduates with relevant experience in category building, operations, or business development. ∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. ∙Strong communication, execution skills, and field-readiness are must-haves. ∙Hands-on proficiency in MS Excel is required. ∙Entrepreneurial mindset with the ability to drive performance independently. Compensation Structure: ∙Fixed Salary – Monthly base pay. ∙Monthly Incentives – Based on service partner onboarding, category growth, and customer acquisition. ∙Performance Bonuses – Quarterly / Half-Yearly / Yearly bonuses based on achievement of business KPIs.
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