PR & Content Manager (Luxury)
3 hours ago
Tilfi is seeking an experienced and dynamic PR & Content Manager to join the team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations.
Please note: This is a full-time, in-office position, not a remote working role.
What you'll do:
- Content Development:
- Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos.
- Manage content for digital channels, including website, digital newsletters, blogs, and social media, ensuring consistency and quality.
- Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content.
- Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling.
- Public Relations & Media Outreach:
- Build and maintain relationships with journalists, editors, influencers, and other key stakeholders.
- Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms.
- Write and distribute press releases, media kits, and other communication materials.
- Serve as the brand’s spokesperson for media inquiries and interviews as needed.
- Event Management & Collaborations:
- Plan and oversee events, including product launches, press previews, and brand showcases.
- Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance.
- Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning.
- Brand Strategy & Monitoring:
- Collaborate with leadership to refine and evolve the brand’s messaging and positioning.
- Monitor and report on PR and content performance metrics, providing actionable insights.
- Stay abreast of industry trends, competitor activity, and emerging opportunities.
Who you are
- Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field.
- 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
- Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
- Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
- Proven experience in planning and executing successful PR campaigns and events.
- Creative mindset with a keen eye for detail and brand alignment.
- Strong organizational skills and ability to manage multiple projects and deadlines.
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