PR & Content Manager (Luxury)

3 hours ago


Thrissur, India Tilfi Full time

Tilfi is seeking an experienced and dynamic PR & Content Manager to join the team. This role is pivotal in shaping Tilfi’s voice and presence across diverse platforms and audiences. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and a proven track record in building and maintaining robust media and external relations.

Please note: This is a full-time, in-office position, not a remote working role.


What you'll do: 

  • Content Development:
  • Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi’s tone and ethos.
  • Manage content for digital channels, including website, digital newsletters, blogs, and social media, ensuring consistency and quality.
  • Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content.
  • Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling.
  • Public Relations & Media Outreach:
  • Build and maintain relationships with journalists, editors, influencers, and other key stakeholders.
  • Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms.
  • Write and distribute press releases, media kits, and other communication materials.
  • Serve as the brand’s spokesperson for media inquiries and interviews as needed.
  • Event Management & Collaborations:
  • Plan and oversee events, including product launches, press previews, and brand showcases.
  • Identify and negotiate partnerships and collaborations with like-minded brands, artists, and organizations to enhance Tilfi’s reach and resonance.
  • Represent Tilfi at industry events, ensuring alignment with the brand’s luxury positioning.
  • Brand Strategy & Monitoring:
  • Collaborate with leadership to refine and evolve the brand’s messaging and positioning.
  • Monitor and report on PR and content performance metrics, providing actionable insights.
  • Stay abreast of industry trends, competitor activity, and emerging opportunities.


Who you are

  • Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Fashion Management, English or a related field.
  • 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
  • Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
  • Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
  • Proven experience in planning and executing successful PR campaigns and events.
  • Creative mindset with a keen eye for detail and brand alignment.
  • Strong organizational skills and ability to manage multiple projects and deadlines.




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