PPC Specialist

Job Description: We are looking for a detail-oriented and results-driven PPC Specialist to manage and optimize our paid search campaigns across various platforms. The ideal candidate will have a strong understanding of paid advertising strategies and a proven track record of generating high-quality leads. As a PPC Specialist, you will play a key role in driving traffic, increasing conversions, and maximizing ROI for our clients.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Ads, and others.
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Create compelling ad copy, select appropriate landing pages, and optimize ad creatives to improve click-through rates (CTR) and conversion rates.
• Monitor, analyze, and report on campaign performance, including key metrics such as CTR, conversion rates, cost per acquisition (CPA), and ROI.
• Conduct A/B testing of ad variations to continuously improve campaign performance.
• Collaborate with the marketing team to align PPC efforts with overall marketing strategies and objectives.
• Manage budgets effectively, ensuring efficient allocation of resources to achieve maximum ROI.
• Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns remain competitive and compliant.
• Identify and implement opportunities for campaign expansion and improvement, including new ad formats and platforms.
• Generate regular reports and insights for internal stakeholders and clients, providing actionable recommendations for campaign optimization.

Requirements:

• Bachelor's degree/Certification in Marketing, Advertising, or a related field.
• Proven experience as a PPC Specialist or similar role, with a strong portfolio of successful paid campaigns and lead generation efforts.
• In-depth knowledge of Google Ads, Facebook Ads, Ads, and other PPC platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Google Ads certification is a plus.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• Flexible work hours and a supportive team environment.
• Access to the latest tools and technologies in digital marketing.

If you could demonstrate experience in running ads for SAAS / online coaching businesses that would be a bonus.