Area Sales Executive

4 days ago


Kolkata, India Livspace Full time

External Description


We are seeking a motivated and proactive Franchise Development Executive to join our Business Development team. The ideal candidate will be responsible for reaching out to potential franchise prospects, introducing them to our brand, and generating interest in becoming a franchise partner. This role is crucial in expanding our franchise network and requires strong communication skills, sales acumen, and the ability to build relationships.


  • Identify and reach out to potential franchise prospects from the company’s database and other sources.
  • Qualify leads based on their interest and suitability for the franchise model.
  • Make outbound calls to potential franchise partners, introducing them to the business opportunities.
  • Engage in follow-up communication through calls, emails, and WhatsApp to maintain interest.
  • Clearly communicate the benefits of owning a franchise with our brand, including financials, support, and growth opportunities.
  • Arrange and conduct virtual or in-person meetings with interested prospects to provide detailed information.
  • Build and maintain strong relationships with potential franchisees, addressing their queries and concerns.
  • Guide prospects through the initial stages of the franchise acquisition process.
  • Maintain accurate and up-to-date records of all interactions with prospects in the CRM system.
  • Track progress and follow up on leads regularly to ensure timely conversions.
  • Stay updated on market trends and competitor activities in the franchising industry.
  • Provide feedback to the management on market dynamics and prospect insights.
  • Meet or exceed monthly and quarterly targets for lead generation, appointments set, and franchise conversions.


External Skills And Expertise

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 1-2 years of experience in sales, business development, or telemarketing.
  • Experience in franchise sales is a plus.
  • Excellent verbal and written communication skills in English and [local language].
  • Strong persuasion and negotiation skills with a customer-centric approach.
  • Proficiency in CRM software, MS Office Suite, and online communication tools.
  • Self-motivated, proactive, and results-driven with the ability to work independently.


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