Senior Digital Media Planner

4 weeks ago


Gurgaon, India Online Reputation Management Pvt. Ltd. Full time

- We are seeking a highly skilled and experienced Senior Digital Media Planner to join our team.

- The ideal candidate will have a strong background in digital media planning and a passion for developing innovative strategies that drive results for our clients.

Key Areas of Responsibility:

- Oversee the daily management and optimization of digital media campaigns, including planning, strategy development, contract execution, and reporting.

- Collaborate with internal specialized teams to monitor campaign performance and recommend optimizations and new strategies and tactics.

- Take a lead role in training and managing junior team members in digital media, providing guidance and support for their professional development.

- Work closely with all departments within the agency to ensure cohesive and integrated campaign execution.

- Serve as the primary point of contact for several key accounts, ensuring client satisfaction and effective campaign delivery.

- Participate in new business pitches, internal presentations, and award submissions to contribute to the agency's growth and Experience: 2-4 years of digital media planning experience.

- Digital Media Expertise: Deep knowledge and understanding of digital media planning and buying, including technical details.

- Media Planning Process: Experience in all steps of the media planning process across a variety of clients.

- Media Skills: Exceptional strategic thinking, innovative ideas and techniques, stellar negotiating skills, and insightful analysis.

- Software Proficiency: Proficiency in digital media planning and trafficking software, including DoubleClick/DART (or equivalent), Similarweb, and ComScore.

- Community Engagement: Active participation in the media community outside of the agency.

- Communication Skills: Excellent verbal and writing skills, with the ability to articulate complex ideas clearly and persuasively.

- Problem Solving: Resourceful problem solver with a strong attention to detail

(ref:iimjobs.com)

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