i95Dev - Product Marketing Specialist

i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and moreserving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the modern digital landscape.Position OverviewAs a Product Marketing Specialist at i95Dev, you'll shape the narrative and accelerate adoption for our suite of integration products and eCommerce growth solutions. This strategic and hands-on role combines traditional go-to-market strategy with product-led growth (PLG) initiatives. You'll partner closely with product, sales, customer success, and marketing teams to build scalable growth loops, enhance product experiences, and drive qualified pipeline for our 400+ global clients.Key Responsibilities- Craft compelling positioning and messaging for our integration products, tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders- Lead go-to-market planning and execution for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations- Own the product marketing roadmap in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates- Design in-product experiences that drive onboarding, activation, and feature adoption through data-driven optimization- Collaborate with product and UX teams to define free trial or freemium flows, optimizing onboarding sequences, in-app messaging, and engagement nudges- Create self-serve resources including interactive demos, help center content, and tooltips to improve product stickiness and user success- Conduct market intelligence through competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy- Develop comprehensive sales enablement materials including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster- Produce high-impact product-focused content such as blogs, whitepapers, webinars, videos, landing pages, and email campaigns- Collaborate cross-functionally with product teams, sales teams, project teams, external influencers, and industry experts to produce relevant content- Implement SEO best practices in content creation to improve organic search visibility, working closely with the SEO team- Execute multi-channel promotion strategies for content distribution across social media, email campaigns, and partnerships to increase visibility and engagement- Support customer success initiatives by articulating product benefits, capturing success stories, and developing testimonials for social proof- Define and track KPIs, monitor campaign performance, and iterate marketing efforts based on data and customer feedbackProfessional Experience 5-6 years of experience in B2B product marketing, ideally in SaaS, integration technology, or eCommerce platforms- Proven track record driving or supporting product-led growth (PLG) initiatives- Experience conducting customer research and translating insights into actionable marketing strategies- Demonstrated success in go-to-market planning and execution for technology products- Background in sales enablement and creating compelling marketing collateral- Experience with content marketing, SEO optimization, and multi-channel campaign management- Familiarity with eCommerce platforms (Adobe Commerce, Shopify, BigCommerce) and/or ERP systems is highly desirableSoft Skills & Qualities- Exceptional communication and storytelling abilities with the power to simplify complex technical concepts- Self-starter mindset with a strong bias for action and outcomes- Ability to collaborate cross-functionally and influence stakeholders at all levels- Strong project management skills with ability to manage multiple initiatives simultaneously- Data-driven decision maker who balances creativity with analytical rigor- Strategic thinker who can also execute tactically and hands-on- Curious and continuously learning about eCommerce, integration technology, and AI trends- Customer-centric approach with empathy for user needs and pain points (ref:iimjobs.com)