Tata Play

4 weeks ago

Mumbai, India Tata Play Full time

Role Summary:

- Tata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market.

- After enjoying place of prominence in Indian living rooms, Tata Play now aims to become the preferred platform for consumption of audio video content across mediums like mobile devices.

- Analytics plays a critical role in revenue enhancement and retention of customers.

- Tata Play has a well-established analytics function and a campaign management tool.

- Data Science & Campaign team helps in identifying the right segments of customers for upselling and retention with help of various statistical and data science models.

- They also work closely with cross functional teams to execute and track the performance of campaigns through all modes of communication.

Key Responsibilities:

- The incumbent will lead a team of data scientists and campaign managers.

- S/He will work closely with cross functional teams like Subscriber Marketing, Content, Product, IT, Tech, and Customer Operations to identify & solve key business problems.

Key responsibilities for this position are listed below:

- Leverage Gen AI for Transformational initiatives at Tata Play across various offerings - DTH, mobile app, Binge

- Building and improving Recommendation Engines, Propensity Modelling, Unsupervised Learning, Fraud Detection, Patterns & Visualisations

- Improving the Quality, Performance and Effectiveness of the campaigns

- Working on various statistical and data science models to test and evaluate them

- Evaluating models and predict performance of data science models using ROC curve and Lift Analysis

- Providing expertise to the organisation on statistical techniques

- Building deep learning based complex systems utilising structured and unstructured data

- Setting up and manage a team of data scientists and campaign managers

- Collaborating with data engineering team on building data marts, reports, data warehouse, data pipelines and data tracking mechanisms

- Micro segment the base for better upsell of content.

- Leverage AMS (Audience Measurement system).

- Integrate data science models into various campaigns

- Manage various segmented upselling and retention campaigns which will be administered through various modes of communication e. outbound, TV channels, SMS, emails, App Notifications, website etc

Education and Experience:

- 10+ years in the Data Science and Analytics domain

- Expertise in Predictive Analytics & Machine Learning concepts like such as regression, classification, SVM, recommendation engines, neural network etc.

- Hands On experience to open source analytical tools - such as R, Python

- Hands On experience of data visualization tools like Tableau

- Experience of working on web analytics using tools like Mix Panel for analytics and experimentation

- Exposure to implementing data science solutions in production environments

- Exposure to Gen AI technology for solving business problems like NLU Search, CVM, Metadata enrichment etc.

- Understanding of analytical architecture components; query languages, web services, APIs etc

- Experience working on cloud and it's components: AWS / Azure / Google Cloud Platform (any one)

- Experience working on Big Data technologies like Spark, PySpark, SparkR etc

- Proven experience in Model to Market

- Good understanding of commercial (revenue and retention) aspects of the business.

- Experience of leading and driving multiple complex projects with a sharp customer-focus

- Sound problem identification, judgment, resolution and decision-making skills

- Innovation oriented and a proponent of disruptive and out-of-the-box thinking

- High level of integrity, ownership and accountability

- Excellent written and verbal communications; ability to articulate thoughts clearly and concisely; excellent interpersonal skills

(ref:iimjobs.com)

  • General Manager

    2 months ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platform providing Pay TV and OTT services.The content team at Tata Play is responsible for acquiring content played out on the platform across screens (Broadcast channels, Tata Play Mobile, Value added Services & OTT initiatives like Tata Play Binge. The content team leads partnerships & commercial...

  • Manager - Subscriber Communications

    3 weeks ago

    mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services.We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play and connect with premium consumers for OTT partnerships.The ideal candidate must have hands...

  • General Manager

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata PlayPosition: GM – Data Science LeadLocation: MumbaiReports to: Head AnalyticsThe RoleTata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become the preferred...

  • Manager - Subscriber Communications

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services. We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play and connect with premium consumers for OTT partnerships. The ideal candidate must...

  • Manager - Subscriber Communications

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services.We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play and connect with premium consumers for OTT partnerships.The ideal candidate must have hands...

  • Manager - Subscriber Communications

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services. We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play and connect with premium consumers for OTT partnerships. The ideal candidate must have...

  • Manager - Subscriber Communications

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services.We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play and connect with premium consumers for OTT partnerships.The ideal candidate must have hands...

  • General Manager

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play Position: GM – Data Science LeadLocation: MumbaiReports to: Head AnalyticsThe RoleTata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become the preferred...

  • General Manager

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play Position: GM – Data Science LeadLocation: MumbaiReports to: Head AnalyticsThe RoleTata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become the preferred...

  • General Manager

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Tata Play Position: GM – Data Science Lead Location: Mumbai Reports to: Head Analytics The Role Tata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become...

  • General Manager

    3 days ago

    mumbai, India Tata Play Ltd Full time

    Tata Play Position: GM – Data Science LeadLocation: MumbaiReports to: Head AnalyticsThe RoleTata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become the preferred...

  • General Manager

    4 days ago

    mumbai, India Tata Play Ltd Full time

    Tata Play Position: GM – Data Science Lead Location: Mumbai Reports to: Head Analytics The Role Tata Play has established itself as the market leader in the DTH segment with a disproportionate share of the premium market and a healthy share of the mass market. After enjoying place of prominence in Indian living rooms, Tata Play now aims to become...

  • Area Sales Specialist

    1 month ago

    Mumbai, India Tata Play Fiber Full time

    About Tata PlayFiber“To be the most admired broadband service provider knownfor the best customer experience at every touch pointF.If you are experiencing bestcustomer service, you are experiencing Tata Play Fiber!Established in 2016,Tata Paly Fiber(TPBB) is a venture under Tata Play Ltd. It is an independent legal entity established to provide broadband &...

  • Area Sales Specialist

    1 month ago

    Mumbai, India Tata Play Fiber Full time

    About Tata PlayFiber“To be the most admired broadband service provider knownfor the best customer experience at every touch pointF.If you are experiencing bestcustomer service, you are experiencing Tata Play Fiber!Established in 2016,Tata Paly Fiber(TPBB) is a venture under Tata Play Ltd. It is an independent legal entity established to provide broadband &...

  • Manager Subscriber Marketing

    2 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Job Specification:We are looking for a Growth Marketing Manager for OTT & Mobile App to grow viewership, engagement and subscriptions across OTT & Live TV. The candidate is expected to be aware of the latest trends in OTT subscription management. Any prior experience in OTTs and digital customer lifecycle for a mobile app will be preferred but not...

  • Manager Subscriber Marketing

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Job Specification: We are looking for a Growth Marketing Manager for OTT & Mobile App to grow viewership, engagement and subscriptions across OTT & Live TV. The candidate is expected to be aware of the latest trends in OTT subscription management. Any prior experience in OTTs and digital customer lifecycle for a mobile app will be preferred but not...

  • Manager Subscriber Marketing

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Job Specification:We are looking for a Growth Marketing Manager for OTT & Mobile App to grow viewership, engagement and subscriptions across OTT & Live TV. The candidate is expected to be aware of the latest trends in OTT subscription management. Any prior experience in OTTs and digital customer lifecycle for a mobile app will be preferred but not...

  • Manager Subscriber Marketing

    3 weeks ago

    Mumbai, India Tata Play Ltd Full time

    Job Specification:We are looking for a Growth Marketing Manager for OTT & Mobile App to grow viewership, engagement and subscriptions across OTT & Live TV. The candidate is expected to be aware of the latest trends in OTT subscription management. Any prior experience in OTTs and digital customer lifecycle for a mobile app will be preferred but not...

  • Manager Planning and Analytics

    4 weeks ago

    Mumbai, India Tata Steel Foundation Full time

    WHO ARE WE: Recognising the shifts that will govern the next decade in the development space and to take forward our ambition of emerging as a thought leader of this space, Tata Steel has steadily reworked its community-led engagement strategy, synergised its operating systems and established the Tata Steel Foundation, a section 8 Company. Tata Steel...

  • Driver

    3 months ago

    Mumbai, Maharashtra, India Ankit Pradeep Jain Chartered Accountants Full time

    Job Title: TATA Ace Driver **Job Description**: We are seeking a skilled and responsible TATA Ace Driver to join our team. As a TATA Ace Driver, you will be responsible for safely transporting goods and materials using the TATA Ace vehicle. Your duties will include loading and unloading cargo, planning efficient routes, and ensuring timely delivery of goods...