Head of Marketing

5 days ago

New Delhi, India Future Varsity Education Group Full time

Future Varsity is a dynamic, multidisciplinary higher education institution shaping career-focused talent for over 25 years. With programs across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and more, we blend academic excellence with real-world industry exposure. As a fast-growing, education group, we are expanding our brand presence, digital capabilities, and student outreach. We’re now looking for a tech-savvy Head of Marketing & Technology to lead our next phase of growth and digital transformation. You will lead people, strategy, digital growth, and brand excellence to scale our institutional presence with innovation.Key responsibilities :Group-Level Marketing Leadership- Build and execute the unified marketing strategy for all businesses - Own the group’s marketing and technology strategy with full accountability for execution, performance metrics, and results. - Lead brand visibility initiatives including digital marketing, OOH campaigns, transit media, and public relations.Strategic Leadership- Define the long-term marketing & growth roadmap - Align marketing, digital, and technology initiatives with organizational goals - Translate institutional objectives into actionable marketing + tech strategies - Lead competitive analysis, market insights, and growth opportunity identification - Build annual and quarterly strategies for branding, digital, PR, outdoor visibility and student acquisitionLead a Multi-Role Marketing TeamGuide the team on priorities, processes, KPIs, creativity, and execution discipline. You will directly manage and mentor people across:- Digital & Performance Marketing - Branding & Creative - PR & Communications - Content & Social Media - SEO/SEM - CRM & Automation - Website/Tech & AnalyticsPerformance & Digital Growth- Design growth strategies that balance acquisition efficiency with brand building. - Improve full-funnel conversions - Implement data-backed optimization to reduce CAC and improve lead quality.Brand & PR Leadership- Strengthen institutional brand across regions and campuses. - Lead PR, press, rankings, awards, media relations, and thought leadership. - Ensure unified messaging across all marketing touchpoints. - Plan and execute outdoor branding initiatives including billboards, hoardings, campus-front branding, transit ads, and regional OOH networksMarketing Technology (MarTech) & Automation- Manage CRM, automation tools, lead management platforms, and analytics. - Implement dashboards for visibility into leads, revenue impact & performance.Digital Experience & Infrastructure- Oversee multi-campus, multi-program websites and microsites. - Improve UX, SEO, CRO, and digital journeys for diverse student personas.Cross-Campus Collaboration- Work with Admissions, Academics, Operations, Campus Co-ordinators, and Leadership. - Support program launches, events, partnerships, and outreach initiatives.What You Bring- 10–15 years of experience - Proven experience leading multi-role marketing teams. - Deep understanding of CRM, automation, analytics, and digital funnels. - Strong leadership, communication, strategic thinking & people management skills. - Ability to operate in fast-paced, multi-location environments.

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