Performance Marketing Manager
2 days ago
Job Title - Performance Marketing Manager Location - Noida We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity . In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth. You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. Responsibilities ● Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth. ● Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing. ● Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging. ● Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement. ● Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn ● Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns. ● Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization. ● Lead client calls for optimization and reporting purposes. Skills and Qualities: ● Bachelor's degree in marketing, business, or a related field. A master's degree is a plus. ● Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role. ● Experience of working in the Real Estate Industry. ● Strong understanding of performance marketing concepts, channels, and best practices. ● Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms. ● Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders. ● Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices. What We Offer: ● Learn from industry experts and scale your career in real estate performance marketing . ● Be part of an innovative, data-driven, and supportive team. ● Access the latest marketing automation and analytics platforms About Propacity: Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product. We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts. Wanna know more about us ? Visit our website - Share your resume at hr@propacity.in
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