Creative Partnership Lead

4 days ago

New Delhi, India Asianet News Network Pvt.Ltd Full time

Creative Partnership LeadExperience: 5-8 yearsLocation: BangaloreThis role leads the development of a vibrant creator ecosystem across India, focusing on onboarding, retention, and engagement. It requires strategic thinking, hands-on execution, and strong relationships with creators in multiple Indian languages. The goal is to drive high-impact content and audience growth through localized creator strategies.Key Responsibilities:- Creator Ecosystem Development: Design and execute a strategy to build and scale a robust creator ecosystem from scratch across multiple languages and content genres. - Creator Onboarding: Identify, approach, and onboard creators aligned with our platform’s audience and content vision. - Creator Retention & Engagement: Build and maintain strong, long-term relationships with creators to ensure consistent participation and satisfaction. - Multilingual Collaboration: Manage creators across diverse linguistic backgrounds, ensuring regional content relevance and cultural alignment. - Content Volume & Traction: Drive measurable growth in content output, engagement, and reach through creative campaigns and collaboration models. - Innovation & Community Building: Conceptualize new formats, contests, or initiatives that motivate creators and strengthen the community. - Strategy & Project Management: Own the end-to-end lifecycle of creator programs — from ideation and planning to execution, tracking, and optimization. - Performance Tracking: Monitor key creator metrics (onboarding, retention, engagement, content traction) and present insights for continuous improvement. - Cross-Functional Collaboration: Work closely with content, marketing, and product teams to align creator output with organizational goals.Requirements:- 5–8 years of experience in creator partnerships, influencer management, or digital content strategy. - Strong network across the creator/influencer ecosystem (pan-India, multilingual preferred). - Proven ability to build creator programs or communities from scratch. - Strong project management, execution, and stakeholder coordination skills. - Deep understanding of social media platforms (YouTube, Instagram, Moj, Josh, etc.) and content trends. - Excellent communication and negotiation skills. - Strategic mindset with a creative approach to problem-solving. - Experience in digital media, influencer marketing agencies, or creator-led platforms. - Comfort working with regional language creators and local content ecosystems. - Exposure to analytics and performance tracking tools.

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