Head of Brand Marketing

2 weeks ago

Gurugram, India People Hire Consulting Full time

Role: Brand Head

Brand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints.


Collaborate with internal stakeholders (category, channel sales/growth, creative) and external agencies and stakeholders. Lead a culture of insight driven marketing and brand building.


Responsibilities

  • Lead the development of the annual Brand and Media Strategy. Work closely with internal teams, external agencies & channel media sources to deliver on those.
  • End to end management of all brand media campaigns from brief initiation to plan optimization to sharing of learnings with the category & channel teams.
  • Hold together critical information/ insights and plans for key categories, growth marketing and creatives and synthesize these to build a robust marketing approach.
  • Be the budget custodian for consumer facing marketing spend.
  • Creation of marketing strategies for the overall brand and key categories in which you make use of the full marketing mix.
  • Plan, align, create and implement brand assets - be the custodian of brand identity, collaterals & assets.
  • Use a multi-faceted approach to brand build up, including ATL, BTL, content, community & experience.
  • Work cross-functionally with creative, category and growth functions to guide and develop marketing plans to support their quarter/ monthly business goals.
  • Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights on the brand.


Qualifications & Skills

  • Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.
  • 10-14 yrs of growth/sales/business experience, with more than 8 years experience in brand / marketing.
  • Experience in FMCG or retail. Beauty, personal care, lifestyle, premium retail industries preferred.
  • Fair mix of experience in both digital-first consumer businesses as well as legacy brand businesses.
  • Very strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.
  • Strong solutioning ability with a creative bent of mind towards business problems.
  • Consumer/ customer first approach and demonstrated experience.
  • Independent dealing with creative and media agencies – understanding of processes and ability to adapt judiciously.
  • Strong 360 degree campaign build up credentials including digital funnels & channels. Strong handle of media and creative development yardstick, implementation experience across channels/ platforms and media content vehicles.
  • Business planning exposure, appreciation of brand as a business asset.
  • Strong bias towards action & hustle.
  • Excited about building a long term brand.

  • Brand Marketing Manager/Head

    2 months ago

    Gurugram, India i4 Consulting : Reimagining HR Blueprints Full time

    Job Details:Position: Brand Marketing/ HeadReporting to: CEOLocation: GurgaonProfile Type: Team Management (Managing a team of 3-4 members)Education: Graduate from (Textile Design background preferable)Experience: 2-5 YearsJob Profile:As the Brand/Marketing Head, you will be responsible for leading a team and manage the following:Collateral: Overseeing the...

  • Head of Brand Marketing

    2 weeks ago

    Gurugram, India People Hire Consulting Full time

    Role: Brand Head Brand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints. Collaborate with internal stakeholders (category, channel sales/growth, creative) and...

  • Head of Brand Marketing

    2 weeks ago

    Gurugram, India People Hire Consulting Full time

    Role: Brand HeadBrand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints.Collaborate with internal stakeholders (category, channel sales/growth, creative) and external...

  • The Brand Bee | Account Manager

    2 weeks ago

    gurugram, India The Brand Bee Full time

    We are looking for a self-motivated Digital Marketing - Account Manager to join our team. As a Digital Marketing - Account Manager, you should have prior experience of working on digital marketing accounts with a customer-first approach. You will be required to manage our client portfolio to help our clients improve their web presence and devise strategies...

  • Brand Strategist

    2 months ago

    Gurugram, Haryana, India Triffid Marketing Private Limited Full time

    **About Us**: TRIFFID, is a global partner for all things marketing. Headquartered in India and catering to global clients, we're not just a marketing agency - we're a brand's growth champions. In a world where brands strive to soar, we've mastered the art of propelling them to new heights. Our obsession? Crafting brand stories that don't just stand out,...

  • Head - Marketing

    3 weeks ago

    Gurugram, India Taggd Full time

    Role: Head –Marketing Location: GurgaonReporting Manager: Chief Business Officer Taggd is on its journey of solving the much-talked-about problem of finding the ready-to-hire talent at the click of a button in a unique new way. And as we traverse this journey, we are looking for our Marketing Leader, who can work with the executive team to drive the...

  • Head - Marketing

    3 weeks ago

    Gurugram, India Taggd Full time

    Role: Head –Marketing Location: Gurgaon Reporting Manager: Chief Business Officer Taggd is on its journey of solving the much-talked-about problem of finding the ready-to-hire talent at the click of a button in a unique new way. And as we traverse this journey, we are looking for our Marketing Leader, who can work with the executive team to drive the...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Battlebucks Full time

    Job Description: Marketing Head Position: Marketing Head : Gaming IndustryExperience: Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector. Experience in the Web3 sector is a bonus but not mandatory. About the Role We are looking for an experienced and strategic Marketing Head to lead our...

  • Head of Marketing

    3 weeks ago

    gurugram, India Battlebucks Full time

    Job Description: Marketing Head Position: Marketing Head : Gaming IndustryExperience: Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector. Experience in the Web3 sector is a bonus but not mandatory. About the Role We are looking for an experienced and strategic Marketing Head to lead our...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Battlebucks Full time

    Job Description: Marketing Head Position: Marketing Head : Gaming IndustryExperience: Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector. Experience in the Web3 sector is a bonus but not mandatory. About the Role We are looking for an experienced and strategic Marketing Head to lead our...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Battlebucks Full time

    Job Description: Marketing Head Position: Marketing Head : Gaming IndustryExperience: Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector. Experience in the Web3 sector is a bonus but not mandatory. About the Role We are looking for an experienced and strategic Marketing Head to lead our...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Battlebucks Full time

    Job Description: Marketing Head Position: Marketing Head : Gaming IndustryExperience: Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector. Experience in the Web3 sector is a bonus but not mandatory. About the Role We are looking for an experienced and strategic Marketing Head to lead our...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Battlebucks Full time

    Job Description: Marketing Head  Position : Marketing Head : Gaming Industry Experience : Minimum 5 years of proven marketing experience, with at least 2 years in the Gaming or Real Money Gaming (RMG) sector . Experience in the Web3 sector is a bonus but not mandatory.  About the Role  We are looking for an experienced and strategic Marketing Head to...

  • Head of Brand

    4 weeks ago

    Gurugram, India airtel Full time

    About the Role What is the brand job to be done at Airtel?Get consumers to switch to Airtel from competition for mobilityCreate salience for Airtel in other categories – Wifi, TV, Financial Services, International RoamingResponsibilities Making the core brand assets – Doing a brand refresh on core visuals? Defining what tonality will work for which...

  • Head of Brand

    4 weeks ago

    Gurugram, India airtel Full time

    About the Role What is the brand job to be done at Airtel? Get consumers to switch to Airtel from competition for mobility Create salience for Airtel in other categories – Wifi, TV, Financial Services, International Roaming Responsibilities Making the core brand assets – Doing a brand refresh on core visuals? Defining what tonality will work for...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Miduty Full time

    At Miduty, We are looking for an experienced Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.Location- Gurgaon sector 62Job type: Full timePosition Type:...

  • Head of Marketing

    3 weeks ago

    Gurugram, India Miduty Full time

    At Miduty, We are looking for an experienced Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.Location- Gurgaon sector 62Job type: Full timePosition Type:...

  • Miduty - Head - Marketing

    2 weeks ago

    Gurugram, India Miduty Full time

    At Miduty, We are looking for an experienced Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision.You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.Location: Gurgaon sector 62Responsibilities:- Define marketing...

  • Product Head

    2 days ago

    Gurugram, India Careerpage Full time

    Hiring for a client of ours:Job Title: Product HeadDepartment: Buying & MerchandisingLocation: GurgaonExperience with Luxury brands/ Home Decor/ Apparels industry.Key Responsibilities:1. Product Management:- Oversee the complete product lifecycle, from concept to market introduction, growth, maturity, and phase-out.- Lead category heads in managing product...

  • Account Manager

    2 weeks ago

    Gurugram, India The Brand Bee Full time

    We are looking for a self-motivated Digital Marketing - Account Manager to join our team.As a Digital Marketing - Account Manager, you should have prior experience of working on digital marketing accounts with a customer-first approach. You will be required to manage our client portfolio to help our clients improve their web presence and devise strategies to...