Digital Manager- Spiritual Content

3 weeks ago

New Delhi, India PMC Hindi by OneMedia Network Full time

Bringing Meditation to the Masses


Pyramid Meditation Channel Hindi is a 24x7 new- age Spiritual Lifestyle TV channel, that aims to spread the awareness of Meditation, Vegetarianism & Pyramid Energy, from a Spiritual Scientific perspective to one and all through positive media, in the National language - Hindi. 


We distribute to 5 Crore+ Houses through Tata Play, Jio TV, Siti Cable, DEN Network.

We have a Studio-cum-Office space in Green Park, New Delhi.


We are a growing team with a total of 40+ individuals, implementing Meditation as a daily work lifestyle.


About the Role:

We are looking for a Digital Manager to work at the Delhi Office who has the spirit of a multi-tasker bringing together masterpieces to create a positive impact in the World through Content. We are looking out for producers who can help co-create and produce Hindi content.


Roles and Responsibilities:


Digital Strategy

  • Oversee content strategy and day-to-day execution across 4 YouTube Channels and Social channels like Facebook, Instagram
  • Promotions strategy for monthly new TV Shows and Guided Meditations
  • Paid and organic search, social advertising to promote the brand
  • Oversee and manage the website design/development team to ensure the company's web presence is up-to-date, user-friendly, and SEO optimized
  • Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels
  • Stay up to date with digital trends and technologies and recommend new initiatives that will benefit the company's digital strategy.


New Video Content & Growth

  • Develop monthly new videos basis top search through social and community listening to reach out to new viewers and introduce meditation & spirituality through unique approaches
  • Provide data analysis and metric reporting for our social channels


Audience Growth and Engagement

  • Scout YouTube and other digital platforms for potential stories and trends, understand our unique audience set
  • Collaborate with the editorial team to develop story ideas and produce engaging stories
  • Ensure channel branding, metadata, and video descriptions are optimised for search and discoverability in English.


Collaboration and Communication

  • Work closely with TV Team, Community team, and social media teams to ensure seamless coordination for distribution of stories
  • Manage channel communications, including social media, blogs, and other owned/earned/paid media
  • Attend regular editorial meetings and contribute with story ideas


Platform Management

  • Stay up-to-date with YouTube's features, algorithm changes, and best practices
  • Manage and maintain the YouTube channel's overall health, including copyright and community guidelines compliance


Partnerships

  • To keep a look out for all New-Age holistic living practitioners across India and the world that we can tap into and co-create content.
  • Oversee channel business analytics, including reporting, analysis, and optimization
  • Stay upto date with data points on Audience understanding and transform the strategy from time to time


Requirements

  • Prior experience in a similar industry is a plus
  • Learning attitude for gathering Spiritual wisdom, meditating and driving a team from within
  • A positive, go-getter attitude that works well in dynamic situations
  • Prior experience of growing Digital channels with exponential growth
  • Post Graduate degree required
  • 10+ years of experience in digital marketing with at least 6-7+ years in team management.
  • Proficiency in many social media platforms (YouTube, Facebook, Twitter, Instagram)
  • Strong oral and written communication skills in both English and Hindi.
  • Proven track record of developing and managing multiple marketing campaigns simultaneously
  • Strong prioritization and time management skills, with a high degree of flexibility.
  • Deep understanding of major social media platforms including analytics and business management tools
  • Creative eye for design and video content

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