Technical Content Writer
3 days ago
Job Title: Content Writer / Senior Content Writer
Location: Sector 48, Gurugram (Onsite)
Key Responsibilities
Content Creation & Strategy
Content Development: Write, edit, and proofread high-impact content, including:
- Blog posts
- Product and solution pages, landing pages
- Case studies
- Whitepapers & Research Papers
- Email campaigns and newsletters
- Social media posts
- Sales collateral (brochures, pitch decks)
Content Planning: Collaborate with the Content Head to develop a content calendar aligned with business goals and marketing campaigns.
Industry-Specific Content: Tailor content to showcase Dynamics 365’s capabilities in key sectors such as manufacturing, retail, logistics, and finance, highlighting use cases, benefits, and competitive differentiators.
SEO & Content Optimization
- Keyword Integration: Research and incorporate targeted keywords naturally to optimize content for search engines.
- SEO Best Practices: Implement SEO strategies across all content, ensuring high visibility in search rankings and increased organic traffic.
- Analytics Monitoring: Track and assess the performance of content pieces through metrics like engagement, conversions, and SEO rankings to refine and improve content strategies.
Thought Leadership Development
- Industry Insights: Produce thought leadership content that positions Dynamics Square as a top expert in Microsoft Dynamics 365 and digital transformation.
- Trend Analysis: Regularly research ERP/CRM industry trends and updates to keep content fresh, relevant, and aligned with current market needs.
- Competitive Analysis: Monitor competitor content to identify gaps, strengths, and opportunities for differentiation.
Cross-Functional Collaboration
- Marketing Coordination: Work with marketing, sales, and product teams to ensure content aligns with campaign goals, lead generation, and customer needs.
- Content Enhancement: Collaborate with SEO’s, designers and developers to ensure content is visually engaging, user-friendly, and consistent across all materials.
Content Performance Analysis & Optimization
- Performance Tracking: Analyze content performance using analytics tools (Google Analytics, SEMrush, etc.) and adjust strategies based on insights.
- A/B Testing: Conduct A/B tests on campaigns to measure impact and optimize content for better engagement and lead conversion.
Qualifications
- 3+ years of experience in content writing, with a portfolio showcasing expertise in ERP, CRM, or technology-focused content.
- BCA, MCA, bachelor’s degree in marketing, journalism, English, communications, or related fields (master’s degree preferred).
- Strong command of SEO principles and proficiency with SEO/content marketing tools (e.g., Ahrefs, SEMrush, Google Analytics).
- Proven ability to simplify complex ERP/CRM concepts for various audiences.
- Knowledge of Microsoft Dynamics 365 or ERP systems is a major advantage.
- Exceptional written and verbal communication skills.
- Strong research abilities and attention to detail.
- Ability to work independently and as part of a team, managing multiple projects and deadlines effectively.
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