Recur Club

Description:About Recur ClubWere building the category-defining brand for business debt.Recur Club is Indias first AI-native debt marketplace, reimagining how businesses access capital.We empower founders by connecting them directly with lenders through a technology-first, agent-driven ecosystem that removes friction from the traditional debt process.Our platform leverages AI to automate underwriting, match businesses with the right capital partners, and drastically reduce turnaround time.When a founder, CFO, or lender thinks about debt capital or a business loan, we want them to instinctively Think Recur, when They Think Debt.Were looking for a Head of Marketing who can own that long-term brand mission and the performance engine behind it.Youll directly work with the Founder and lead a lean team of 4.At the same time, be responsible for all core marketing levers (ABM, Paid Ads, SEO & Website, Events & Partnerships, Social, PR, Sales Enablement, Nurture & Content) and the KPIs attached to them from MQLs to pipeline contribution and cost per lead.What youll do:- Own and grow the Recur brand.- Craft and continuously sharpen our narrative: who we are, what we stand for, and why Think Debt, Think Recur is the default choice for founders and lenders.- Build a consistent brand across website, content, events, PR, social, and product touchpoints.- Build a content and thought-leadership engine.- Turn our learnings, credit insights and founder stories into sector notes, playbooks, videos, newsletters, podcasts and events.- Make Recur a go-to voice on business debt, revenue-based financing and AI-native lending.- Run the full-funnel marketing machine.- Own targets across ABM, Paid (Google/LinkedIn), SEO & website, events, PR, newsletters and pipeline nurturing.- Partner closely with Sales and Founders to ensure marketing is driving quality opportunities and revenue, not just leads.- Use AI as an accelerator (not a gimmick).- Use AI tools and workflows to scale personalised nurturing, content repurposing, video snippets, research and lead enrichment.- Design smart, automated journeys, but keep the brand voice and storytelling distinctly human.- Orchestrate events, partnerships and PR.- Build a calendar of events, founder meetups, webinars and partner collaborations that reinforce Think Debt, Think Recur.- Drive strategic PR placements and narratives that shape the category, not just announce features.You might be a fit if:- 6+ years of experience in B2B marketing (fintech a plus) with ownership of brand and revenue-linked KPIs.- You understand how to build a compounding brand: clear positioning, distinctive voice, and consistent storytelling over the years.- Youre comfortable across brand, content, demand gen and sales enablement and know how to balance long-term brand building with short-term pipeline needs.- Youre curious and hands-on with AI in marketing, using it to speed up research, content and nurture, while keeping strategy and creativity firmly in your hands.- You enjoy working closely with founders, product and sales in a high-ownership, early-stage environment. (ref:iimjobs.com)