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Senior Content Writer

5 months ago

Bengaluru, India Infiniti Research Ltd. Full time

Company: Infiniti Research Marketing Solutions Pvt Ltd.

Location: Kadubeesanahalli, Bangalore.

Designation: Senior Content Writer


Job Responsibilities:

Content Optimization:

  • Collaborate with the content team to optimize press releases for search engines and audience engagement.
  • Conduct keyword research to enhance press release visibility and reach.
  • Stay updated with SEO best practices and apply them to press release submissions.

Google Analytics Expertise:

  • Utilize Google Analytics and other web analytics tools to track the impact of press releases on website traffic, user engagement, and conversion rates.
  • Generate regular reports and insights to measure the success of press release campaigns.
  • Identify areas for improvement and implement strategies to maximize ROI.

Performance Analysis:

  • Analyze press release performance data to identify trends and opportunities.
  • Provide recommendations for improving press release effectiveness and audience targeting.
  • Prepare reports and presentations for internal stakeholders.

Press Release Distribution:

  • Manage the distribution of press releases to various online platforms, news outlets, and industry-specific publications.
  • Ensure that press releases are submitted accurately, on time, and to the most relevant channels.
  • Track the performance of press releases and make data-driven adjustments to the distribution strategy.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or, BE or a related field.
  • Proven experience in press release submission and distribution.
  • Proficiency in Google Analytics and other web analytics tools.
  • Strong understanding of SEO principles and keyword research.
  • Excellent written and verbal communication skills.
  • Attention to detail and the ability to meet deadlines.
  • Exceptional organizational and multitasking abilities.
  • Previous experience in media relations is a plus.

Additional Details:

  • Designation: Senior Content Writer
  • Experience: 4-7 Years
  • Notice Period: 30-45 Days Maximum


In case of any queries, kindly connect with me at madhuriv@infinitiresearch.com.