Meta Ads Attribution Specialist
2 weeks ago
What You’ll Do:
1. Audit and Enhance Meta Ads Systems:
- Review and optimize current Meta Ads event tracking setups, including
pixel implementation and offline data integrations.
- Identify and fix errors or inefficiencies to improve performance.
2. Design Custom Attribution Solutions:
- Create systems to attribute sales accurately to specific locations.
- Address challenges such as geofencing overlaps and misattributions.
- Implement custom events and tracking codes on websites and apps.
3. Improve Reporting and Data Accuracy:
- Ensure the integrity of tracking data to support better campaign
decisions.
- Collaborate with teams to integrate new tracking solutions seamlessly.
What We’re Looking For:
- Proven expertise in Meta Ads event tracking and attribution.
- Strong knowledge of offline conversion tracking and automation tools (e.g.,
Cronjob).
- Experience solving attribution challenges in multi-location setups.
- Proficiency in web development languages (e.g., JavaScript) for custom
tracking.
- Strong analytical skills with attention to data accuracy and performance.
- A problem-solver who can diagnose and fix complex tracking issues.
- Expertise in offline conversion tracking.
Role Details:
- Location: Remote
- Experience: 3 years
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