Specialist - Campaign Management

1 week ago

Noida, India RateGain Full time
About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies,

package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

About Adara

Adara, a RateGain company, is one of the world’s largest data exchange platforms, providing access to ethically sourced customer data. With 270+ global partners who supply aggregated real-time traveler data, we deliver actionable insights and predictive intelligence to drive better marketing ROI. Built on the world’s richest travel data co-op, Adara helps brands win in the fast-paced digital economy with 4 billion searches and over 23 billion data elements across 100+ countries.

Position Overview

As a Display Campaign Manager, you will be responsible for planning, executing, and optimizing display advertising campaigns across various digital platforms. Your primary goal will be to drive brand awareness, increase website traffic, and generate conversions through effective display ad strategies. You will collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure the successful implementation and performance of display campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis.

How Your Day Will Look Like/Job Responsibility

  • Campaign Setup: Validate campaign configurations and setup against customer’s goals before launching the campaigns.
  • Strategy Development: Collaborate with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators (KPIs).
  • Conduct market research and competitor analysis to identify opportunities and develop effective campaign strategies.
  • Performance Monitoring and Reporting: Track key metrics, such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) as per customer needs
  • Analyze campaign data to identify trends, insights, and areas for improvement.
  • Prepare regular performance reports and present findings to stakeholders, highlighting successes, challenges, and recommendations.
  • Provide actionable insights and recommendations to enhance campaign effectiveness and achieve campaign goals.
  • Ensure that the campaigns are executed and optimized for budget delivery, performance and Adara margins.
  • Collaboration and Communication: Coordinate with external vendors or agencies for ad production and media placements, if required.
  • Collaborate with data analytics teams to leverage audience insights and optimize targeting strategies.
  • Communicate effectively with internal and external stakeholders to align campaign objectives, priorities, and timelines.
  • Client Engagement and Reporting: Ensure timely provision of reporting, insights and strategy communication to client on a regular basis to show case Adara performance and getting feedback on strategy recommendatisstomer in a timely fashion.

Education & Work Experience

  • 3 - 8 years of progressive experience with Campaign Management/ Ad Operations/ Campaign performance Management.
  • Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience).

Knowledge

  • Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies is a plus.
  • Ad operations experience, with experience in programmatic campaign activation, performance, strategy, and planning.
  • Strong technical skills with the ability to troubleshoot and resolve issues related to ad serving, tagging, and creative implementation.

Skills

  • Proven experience in digital advertising operations, ad trafficking or campaign management.
  • Familiarity with ad management systems such as Google Ad Manager, DoubleClick, Trade Desk, DV360 or similar platforms.
  • Experience with DV360 is a must have.
  • Experience with campaign performance management is a must have.
  • Proficiency in HTML, CSS, JavaScript, and ad tagging methodologies.
  • Analytical mindset with the ability to interpret campaign data, identify trends, and provide actionable insights.
  • Proficiency with MS Excel.

Attitude:

  • Be customer focused (users and merchants) and be passionate about building phenomenal experiences for users.
  • Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously.
  • Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and external stakeholders.
  • Ability to work under pressure, meet tight deadlines, and adapt to changing priorities in a fast-paced advertising environment.

Equal Opportunity Employer:

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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