Specialist - Product Marketing - IT
5 days ago
Position- Product Marketing Specialist
Experience: 2-5 Yrs
Location: Delhi (Hybrid, 3 days in-office)
Notice Period: Immediate - 30 Days
Primary Skills: GTM collateral creation, Pre-sales/post-sales enablement, proposal management, pricing,
Key Responsibilities:
- GTM Strategy & Collateral Creation: Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.
- Sales Enablement: Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.
- Market Research: Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.
- Product Positioning & Messaging: Craft and refine product messaging that resonates with target customers and aligns with business goals.
- Cross-functional Collaboration: Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.
Key Skills & Experience:
- 2-5 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).
- Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.
- Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.
- Experience with market sizing, defining ICP, and developing buyer personas.
- Expertise in product positioning and messaging to drive customer engagement.
- Preferred background in biotech, with a focus on SaaS or Tech solutions.
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