Senior Media Planner

2 days ago

Bengaluru, India Kapiva Full time

Location: Bengaluru Experience: 3-5 years in digital media planning and buying Budget Experience: ₹1 Cr+ monthly digital budgets About Kapiva Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level. Role Summary We are seeking a media buyer with a proven track record of executing large-scale digital branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹1 Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes. Key Responsibilities ● Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. ● Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception. ● Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives. ● Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. ● Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact. ● Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings. ● Build and maintain relationships with media platforms, publishers, and agency partners. ● Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Must-Have Qualifications ● 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns. ● Proven ability to manage large budgets (₹1 Cr+/month) and deliver measurable brand outcomes. ● Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. ● Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics. ● Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. ● Exceptional storytelling and presentation skills – ability to translate complex results into actionable insights for leadership teams. ● Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools. ● Prior experience working in media agencies on digital executions. Preferred Skills: ● Experience in FMCG/D2C categories or working with digital-first consumer brands. ● Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies). ● Strong negotiation skills and experience managing vendor/platform relationships.

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