Key Account Manager- E-commerce

Job Description:Role Overview: As a Key Account Manager for Ecommerce, you will be responsible for driving the success of our key accounts through exceptional relationship management, strategic planning, and market insights. You will lead a team of account managers while collaborating closely with various departments to maximize account potential and achieve overall business objectives.Key Responsibilities:1. Business Planning: (Weight: 20)- Own and drive P&L responsibility for online channels (e.g., Amazon, Flipkart, Zepto, Blinkit, 3 P sellers etc.). - Develop and execute annual business plans aligned with company growth objectives. - Track and analyze sales trends, ROI, pricing, and promotions to achieve revenue and profitability targets. - Identify and unlock new growth opportunities within existing and emerging online marketplaces.2: Data Analytics & Portfolio management: (Weight: 15).- Portfolio analytics with real time data analysis and In sighting/ and building portfolio choices alongside with category management team. - Track key performance metrics such as GMV, ASP, conversion rates, and category share. - Leverage data insights to drive decision-making on pricing, promotion, and assortment. - Provide monthly/ Quarterly periodic performance reports and competitor benchmarking to management - Ensure timely listing/ registration, pricing accuracy, and content optimization for all SKUs. - Partner with category and supply chain teams for new product launches and exclusive online offerings. - Develop financial offers for end consumers based on seasonality and market competition.- Key account Management: (Weight: 10) - Conduct joint business planning with key accounts to align on sales targets, promotions, and assortment strategy. - Negotiate commercial terms, margins, and visibility investments to optimize profitability.- Stock Planning and Coordination: (Weight: 30) - Plan stock levels in coordination with SCM teams to ensure daily billing and efficient inventory management. - Contract Management: (Weight: 5) - Review and sign contracts with online dealers, ensuring all agreements meet company standards and regulations. - Collaboration with Digital Marketing: (Weight: 5) - Conduct weekly meetings with the digital marketing team to review analytics, optimize digital content, and evaluate ongoing campaigns. - Plan and execute digital campaigns, traffic-driving activities, and brand promotions on partner platforms. - Collaborate with internal marketing & category teams for performance marketing, SEO, and influencer tie-ups for building brand and category performance - Financial Coordination: (Weight: 10) - Manage payment processes and reconciliation with online dealers in collaboration with the commercial team. - Performance Review: (Weight: 5) - Conduct monthly reviews with online partners to assess sales promotions and event calendars, driving continual improvement in performance. - Customer Service Improvement: - Foster discussions with the customer service team to address customer escalations and identify opportunities for service delivery improvements. - Team Leadership and Development: - Conduct regular team meetings to review performance, address challenges, and celebrate successes. - Reporting and Insights: - Prepare comprehensive reports on account performance, presenting key insights and recommendations to senior management. - Utilize data analytics to monitor client behavior, market dynamics, and competitive landscape. - Cross-Departmental Collaboration: - Liaise with various departments, including supply chain, logistics, and customer service, to ensure seamless account management. - Advocate for client needs within the organization to foster a customer-centric approach.Qualifications:- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred. - Minimum 10 years of experience in key account management, with a strong focus on the ecommerce sector. - Proven track record of driving sales growth and managing high-value accounts. - Exceptional leadership skills with experience in team management and development. - Strong analytical and problem-solving abilities, with a data-driven mindset. - Excellent communication and presentation skills, able to engage with senior stakeholders. - Comprehensive knowledge of ecommerce platforms, digital marketing, and online sales strategies.