Innover Digital

2 weeks ago

Bengaluru, India Innover Digital Full time

- As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

- Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

- We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

- Join our team and contribute to our company's success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities:


- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations


- Understand business objectives and design surveys to discover prospective customers' preferences


- Compile and analyze statistical data using modern and traditional methods to collect it


- Perform valid and reliable market research SWOT analysis Interpret data, formulate reports and make recommendations


- Use online market research and catalogue findings to databases


- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation


- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct


- Remain fully informed on market trends, other parties researches and implement best practices


Requirements and skills:


- Proven Market Research Analysis experience


- Ability to interpret large amounts of data and to multi-task


- Strong communication and presentation skills


- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Search engines, web analytics and business research tools acumen


- Familiarity with CRM programs


- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)


- Working knowledge of data warehousing, modelling and mining Strong analytical and critical thinking

(ref:iimjobs.com)

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